Consultant Policies and Procedures



Policies & Procedures 

July 2025 (Effective July 1, 2025) 

©Scout & Cellar. All Rights Reserved. 

Confidential and Proprietary




CONTACT INFORMATION 

Website: www.scoutandcellar.com 

Headquarters: 

Scout & Cellar 

1370 Trancas Street, Suite 417

Napa, CA 94558 


Contact Information:

Email: support@scoutandcellar.com

Phone: (888) 577-2688 or (888-57-SCOUT)


Use This Contact For:

  • Consultant & Customer Support:

    • Questions about orders, shipping, payments, and general day-to-day operations.

  • Administration & Paperwork:

    • Submit business entity forms, consultant addendums, and other admin documents.

  • Brand Standards & Field Compliance:

    • Approvals for events, social media content, and any compliance issues.

  • Marketing & Communications:

    • Media inquiries and brand-related questions.

  • W9 Submission: 

    • Alternative Contact: w9form@scoutandcellar.com














Table of Contents


PART 1: Getting Started & Core Operations

Designed for new Consultants building their Independent Business and existing Consultants updating their business structure (e.g., switching between Individual and Business Entity). This section also outlines how enrollment, compensation, and order logistics work.

Section 1: Welcome & Overview

Section 2: How to Enroll & Consultant Eligibility

Section 3: Compensation Plan Basics

Section 4: Ordering & Delivery Process

Section 5: Cancellations, Returns & Refunds

Section 6: Legal & Regulatory Compliance


PART 2: Running a Compliant Business

Applies to all Consultants. Covers day-to-day responsibilities, how to stay compliant with company policies, and what to know about marketing, account changes, or ending your Consultant relationship.

Section 1: Consultant Responsibilities & Daily Operations

Section 2: Sales, Advertising & Promotional Guidelines

Section 3: Ending Your Consultant Relationship


PART 3: Tools & Resources

Helpful links, definitions, and reference materials to support your business and answer common questions.

Glossary of Key Terms

Index

Appendix A: Compensation Plan Summary

Appendix B: Income Disclosure Statement

Appendix C: FAQ Hub & Best Practices Toolkit


















PART 1: PROCEDURAL INFORMATION AND GUIDELINES 

SECTION 1: INTRODUCTION 

1.1 The Company & Core Values 

1.1.1  Full Glass SC SPV, LLC dba Scout & Cellar (“Scout & Cellar” or the “Company”), a Delaware Limited Liability Company, and its successors and assigns, is a federally licensed and bonded winery. “Scout & Cellar” or the “Company” includes any of its affiliated or subsidiary wineries. 

1.1.2 Core Values 

Independent Consultants are expected to uphold the Scout & Cellar Core Values. The Core Values are: 

  1. Community: We believe in our collective power to make the world a better place.

  2. Integrity: We believe in doing the right thing for our people, for our planet and ourselves

  3. Quality: We believe in growing and developing the very best version of everything.

1.1.3 Alcoholic vs. Non-Alcoholic Products 

All alcohol regulatory guidelines contained in these Policies and Procedures are in effect for all Scout &  Cellar Consultant business activities (including those dealing with non-alcoholic products) unless an  exception is noted in Part 2, Section 1.7.9 for business activity that does not involve alcoholic products.  Any Consultant business activity involving a combination of alcoholic and non-alcoholic products must  comply with all regulatory guidelines for alcoholic products. 

1.2 Policies and Procedures Incorporated into Consultant Agreement 

These Policies and Procedures (“Policies”), in their present form and as amended from time to time, are  incorporated into, and form an integral part of, the Scout & Cellar Independent Consultant Agreement (hereafter  “Consultant Agreement”). The term “Agreement” collectively refers to the Scout & Cellar Consultant  Agreement, these Policies, and the Compensation Plan. It is the responsibility of each Consultant to  read, understand, adhere to, and ensure that they are aware of and operating under the most current  version of these Policies. If there is any conflict between the Policies and Procedures, the Consultant  Agreement, and the Compensation Plan, the following order of precedence shall prevail: (a) the  Policies and Procedures; then (b) the Consultant Agreement; and then (c) the Compensation Plan.


1.3 Purpose 

The purposes of these Policies and Procedures are:  

  • To set forth Scout & Cellar’s and the Independent Consultant’s legal rights and obligations  regarding the Program (defined in Glossary of these Policies and Procedures); 

  • To define the relationship between Scout & Cellar and its Consultants; 

  • To maintain order and integrity in Scout & Cellar programs and between our Consultants;  To set standards of acceptable business behavior; and 

  • To assist Consultants in building and protecting their businesses. 

Scout & Cellar reserves the right to reject an offer by any prospective Consultant to enter into an  Agreement for any lawful reason. 

1.3.1 Amendments 

Due to periodic changes in federal, state, and local laws, as well as the business environment, Scout &  Cellar may, at its discretion, amend the Agreement. Scout & Cellar will notify Consultants of any  amendments via a posting on Scout & Cellar’s website, in the Consultant’s e-mail distribution,  or any other commercially reasonable method. Unless Scout & Cellar notifies Consultants otherwise at the time of an  amendment’s announcement, all amendments shall be effective thirty (30) days after the date of the  notification or on the effective date indicated in the method of notification, whichever is later. The  continuation of a Consultant’s Scout & Cellar business or a Consultant’s acceptance of bonuses or  commissions constitutes acceptance of any and all amendments. The ability to modify the Agreement  does not extend to the dispute resolution section of the Agreement, as those provisions can only be  modified by way of mutual consent.  

1.3.2 Delays 

Scout & Cellar shall not be responsible for delays and failures in performance of its obligations when  performance is made commercially impracticable due to circumstances beyond its reasonable control.  This includes, without limitation, strikes, labor difficulties, riots, wars, fires, floods, deaths, pandemics, acts of God, curtailments of a party’s source of supply, government decrees or orders, the imposition of tariffs or trade restrictions, supply chain disruptions, cyberattacks, power grid failures, or other unforeseen large-scale economic, geopolitical, or environmental disruptions that materially affect a party’s ability to perform its obligations.

1.3.3 Severability 

If any provision of the Agreement, in its current form or as amended, is found to be invalid, illegal, or  unenforceable for any reason, only the invalid portion(s) of the provision shall be severed. The  remaining terms and provisions shall remain in full force and effect and shall be construed as if such  severed provision never comprised a part of the Agreement.  

1.3.4 Waiver 

Scout & Cellar requires full compliance with the Agreement and state and federal laws governing the  conduct of a business. Failure of Scout & Cellar to exercise any right or power under the Agreement or  to insist upon strict compliance by a Consultant with any obligation or provision of the Agreement, or  any variance of Scout & Cellar’s customs or practices or terms of the Agreement, shall not constitute a  waiver of Scout & Cellar’s right to demand full compliance with the Agreement. Waiver by Scout &  Cellar can only be effectuated in writing by an authorized officer of the Company.


1.3.5 Retroactive Application of Amendments 

Amendments shall not apply retroactively to conduct that occurred prior to the effective date of the  amendment, with the exception of items listed as “ongoing conduct” in Part Two, Section 2.2.5.10 of these Policies and Procedures. 

1.4 CONFIDENTIALITY 

1.4.1 Confidential Information 

By completing and submitting the Consultant Agreement, the Consultant acknowledges that all product information, Consultant and customer information, and any data that the Consultant may create or  compile therefrom, including but not limited to Business Reports, Customer lists (including names,  contact information, and other data), Consultant lists (including names, contact information and other  data), information pertaining to Downline genealogy, and any other information which may contain  financial or business information, product and purchasing information, customer and Consultant contact  and profile details, Consultant lists, operating and production procedures, product development  information, financial data and marketing materials are confidential and proprietary and constitute trade  secrets belonging to Scout & Cellar (hereinafter “Confidential Information”). Consultants agree not to  disclose any Confidential Information. A Consultant shall use the same level of care to protect  Confidential Information that Consultant uses to protect Consultant’s own sensitive and proprietary  information. A Consultant shall use Confidential Information only for the purposes of performing  Consultant’s obligations or exercising rights under the respective Consultant Agreement. 

1.4.2 Confidential Information Access Guidelines 

A Consultant shall limit access to Confidential Information to only those persons who have a legitimate  need to know such information in the performance of Consultant’s rights and obligations under the  respective Consultant Agreement. Each person who is given access to Confidential Information shall be  bound by this confidentiality obligation. A Consultant shall be responsible for the acts and omissions of  Consultant’s respective employees, contractors, household members, and agents with respect to such  confidentiality obligations. 

SECTION 2: CONSULTANTS 

2.1 BECOMING A CONSULTANT 

2.1.1 Consultant Enrollment 

An individual must complete and submit the Consultant Agreement to register with Scout & Cellar and  to receive commissions. The Consultant Agreement is accessible online via the Scout & Cellar website.  Scout & Cellar will accept an “electronic signature” whereby the individual agrees and accepts the  terms and conditions of the Consultant Agreement. An electronic signature creates a legally binding  agreement between the Consultant and Scout & Cellar.  

2.1.2 Enrollment Restrictions 

The following individuals are prohibited from joining Scout & Cellar as a Consultant: 

  • Employees, officers, or directors of Scout & Cellar and/or its affiliates, including Full Glass Wine

  • Any individual or entity who was, or owned an interest in, a Consultant whose relationship with Scout & Cellar terminated within the prior six months; 

  •  An individual that is currently incarcerated or in another correctional institution;  Any individual with a felony conviction; and 

  •  Any individual who is ineligible to work in the United States. 

2.1.3 Enrollment Requirements 

At the time of joining, the new Consultant will be asked to: 

a. Pay a one-time Join Fee and purchase a Starter Kit ; and 

b. Provide a valid email address and credit card that complies with these Policies & Procedures. 

2.1.4 Consultant Information 

Each Consultant is responsible for keeping all Consultant Information current and accurate, specifically  including email and phone number contact information. Each Consultant may modify any Consultant  Information, including address, email address and phone number at any time. Consultant must contact  the Support department to update the email address on Consultant’s profile. To change from a sole  proprietorship to a business entity, or from one type of business entity to another, please refer to the  steps in Part 1, Sect 2.2.2.5 of these Policies and Procedures. Without limitation of the foregoing,  Business Entity Consultants must immediately report any changes in the Ownership of the Business  Entity. A Consultant must submit relevant legal documentation in support of a name change request. 

2.1.5 Handling Personal Information 

If a Consultant receives Personal Information from or about Consultants, Customers, or prospective  Consultants or Customers, it is the Consultant’s responsibility to maintain the security of such  information. A Consultant must keep Personal Information secure and securely dispose of it when it is no longer needed for services. Disposal shall be by reasonable methods, including shredding or permanent deletion. Personal Information is information that identifies or permits a  person or entity to contact an individual. It includes an individual’s name, address, email address,  phone number, credit card information (including credit card number, expiration date and CVV), social security or tax identification number and other information associated with these details. The California Consumer Privacy Act Addendum to the Consultant Agreement is expressly incorporated into and made part of these Policies & Procedures. Sharing  Consultant or Customer Personal Information in any circumstance is considered a violation of the  Consultant Agreement, except when obtaining express written permission from a Consultant whose  information is being shared. Customer Personal Information must remain private at all times. 

2.1.6 Consultant Information Audits 

Scout & Cellar will periodically conduct audits to ensure that all Consultant Information is consistent  with the Consultant Agreement and these Policies and Procedures. These audits may include (but are  not limited to) reviews of email addresses, Personalized URLs (PURL), and Company Names used for  Scout & Cellar business purposes. If a Consultant’s Information is found to be in violation of the  Consultant Agreement or Policies and Procedures, Scout & Cellar is not responsible for any costs  (financial or otherwise) that a Consultant incurs due to any required changes. If a Consultant’s  Personalized URL or email address is found to be in violation, Scout & Cellar will notify the Consultant  of needed changes. The Consultant must provide a compliant PURL or email address within 30 days 

and must switch to the compliant PURL or email address for all Scout & Cellar business purposes  within 60 days of the initial notification. Failure to comply may be considered a breach of the  Agreement and may result in the termination of the relationship. 

2.1.7 Starter Refund Policy 

The Company believes in its program and its products. If for any reason a Consultant enrolls and finds  that the business is not for them, the company will provide a full refund of the Join Fee and any unopened wine, within 30 days of the join date. Refunds are not available after thirty (30) days, except where required by law. 

2.1.8 Consultant Status  

When an individual completes and submits a Consultant Agreement with Scout & Cellar, and the  Agreement is accepted, the individual becomes a Scout & Cellar Independent Consultant who is a self employed, independent contractor. A Consultant is not an agent of, employee of, or in partnership with  the Company and may not represent themselves as such, including on Social Media. Consultants may  not represent themselves as anything other than an “Independent Consultant” or a “Founder’s Club  Member” for those who qualified for such title. Consultants have no authority to bind Scout & Cellar to  any obligation. 

2.1.9 Consultant ID Number 

All Consultants are given a unique Consultant Identification Number when joining the Company.  Consultant shall use Consultant’s ID Number to identify the Consultant to the Company, place orders,  structure organizations and track commissions and bonuses. A Consultant may provide the ID Number  to Customers and potential Customers to assist the Company in identifying and linking the Customer or  potential Customer to that Consultant. Consultant ID numbers may be required when a Consultant  contacts Support. 

2.1.10 Income Taxes 

Consultants are responsible for paying their own self-employment taxes, federal income taxes and  other taxes required by law. Consultants must adhere to any federal, state, and local laws, as well as  Company rules and regulations pertaining to their independent Scout & Cellar business or the  acquisition, receipt, holding, selling, distributing, or advertising of Scout & Cellar’ services or  opportunity.  

2.1.11.1 1099 Procedures 

Every year, Scout & Cellar will provide an IRS Form 1099 MISC (Non-employee Compensation)  earnings statement to each U.S. resident as required by the Internal Revenue Service. Each Consultant  is responsible for paying local, state and federal taxes on any income generated as a Consultant. If a  Scout & Cellar business is tax exempt, the Federal Tax Identification Number must be provided to  Scout & Cellar. Any Consultant that does not provide a valid tax identification number is subject to the  federal backup withholding laws.  

2.1.11.2 Taxable Scout & Cellar Income 

Taxable Income from Scout & Cellar includes (but is not limited to): 

Commissions paid as “cash”; 

Any Product Credit or funds other than those obtained for reasons of product damage or  defect; 

The retail value of any prize, incentive reward, trip, or other experience earned by the  Consultant 

2.1.12.3 W9 Forms 

W-9s are required for all Consultants and should be submitted via email to  

w9form@scoutandcellar.com or support@scoutandcellar.com upon joining. 

2.1.13 Residency and Age 

An individual applying to become a Consultant must live in the USA and must be twenty-one (21) years  of age or older, or the age of majority in the place of residency.  

2.1.14 Social Security 

Scout & Cellar requires a Social Security number of all Consultants for purposes of internal  identification. Social Security numbers will be kept strictly confidential. Scout & Cellar requires either a  Federal Tax Identification Number or an Employer Identification Number for individuals enrolling a  business into a Consultant position; the individual will also be required to provide their Social Security  number.  

2.1.15 Fictitious Positions 

A Consultant must be a real person. Any attempt by a Consultant to falsify documents, or enroll as a  fictitious person, or enroll a fictitious Consultant, or use a Social Security number which is fictitious, or  does not belong to the party indicated is grounds for disciplinary action, which may include suspension or termination of the Consultant position.  

2.1.16 Consultant Benefits 

Once Scout & Cellar accepts the Consultant Agreement, the Consultant will have access to several  benefits. Benefits include the following:  

  • Ability to educate about, market, and promote Scout & Cellar products, services, and the Clean-Crafted Commitment®;  

  •  Participation in the Scout & Cellar Compensation Plan;  

  • Access to Scout & Cellar brand, marketing materials, industry news, and other  communications;  

  • Participation in Scout & Cellar-sponsored education, motivational and recognition  functions; and  

  • Participation in promotional and incentive contests and programs sponsored by Scout & Cellar.


2.1.17 Term of Agreement, Renewal, and Renewal Fee 

Scout & Cellar reserves the right to not renew a Consultant Agreement in its sole discretion. Otherwise,  the Consultant Agreement is initially effective for 12 months from the date of acceptance by Scout &  Cellar and will automatically renew every month beginning in the Consultant’s 13th month (or, as of  July 1, 2025 the 1st month following the next anniversary of the date Consultant entered into the  Consultant Agreement, whichever is later), unless either party notifies the other in writing that it does  not wish to renew the Consultant Agreement prior to the next renewal date, or unless terminated earlier  as provided in the Agreement.  

Beginning in the 13th month of an Independent Consultant’s Scout & Cellar business, the Consultant  will be billed an annual consultant fee of $49 plus applicable sales tax, which covers the renewal of  the Consultant’s Personal Scout & Cellar website, access to additional technology programs and  initiatives, and full access to the Consultant toolkit, for which updates may be rolled out from time-to time for optional Consultant best practice education and support. 

2.2 OPERATING A CONSULTANT POSITION 

2.2.1 Spouses and Common Law Married Couples; Adult Children 

Except as described in this section, spouses, registered domestic partners, or common law married  couples who wish to become Consultants must be jointly mentored as a single Consultant under a  single Mentor using a single Social Security Number. Spouses, registered domestic partners, and  common law married couples may neither mentor each other directly or indirectly nor have different  Mentors. 

Children over the age of twenty-one (21) residing with their parents who meet all of the eligibility  requirements may have their own Scout & Cellar independent business. 

This provision is not applicable where two existing Consultants marry each other (or enter into a  registered domestic partnership or common law marriage) or where one spouse, registered domestic  partner, or member of a common law married couple receives an independent Scout & Cellar business  via inheritance. 

2.2.2 Types of Consultant Entities 

2.2.2.1 Individual Consultants 

An Individual Scout & Cellar Consultant is someone who solely operates his or her own position or a  married couple that operate their business together. Scout & Cellar will not recognize any informal team  that joined as a single Consultant on or after 3/15/2019. Spouses who joined as an informal team prior  to this date will continue to be recognized as such by Scout & Cellar.


2.2.2.2 Business Entities as Consultants 

After applying, a Consultant may later convert their business to a corporation, LLC or partnership (hereinafter “Business Entity”) for commission purposes by making the election and sending in the  following documentation to Customer Support: In addition to submitting a signed Consultant Agreement from each Owner of the Business Entity, a Business Entity must submit a properly completed Business  Entity Registration Form, evidence of ownership, and at least one of the following: Certificate of  Incorporation, Articles of Organization, Partnership Agreement or relevant documents via the form at  https://scoutandcellar.com/contact/. If a Business Entity has only one owner and the owner has  previously submitted a signed Consultant Agreement, the earlier Agreement satisfies the above  Consultant Agreement requirement. The Company must receive these documents within thirty (30)  days from the date the Consultant signed the Consultant Agreement and paid the Enrollment Fee. If  Company does not receive appropriate documents within the 30-day time period, Consultant shall  remain active as an individual and Company shall disregard any election by Consultant of their intention  to convert. 

All Owners of a Business Entity that enroll as a Consultant (hereafter “Business Entity Consultant”)  shall be jointly and severally liable for and shall indemnify and hold harmless Scout & Cellar from and  against any breach of the Consultant Agreement by that Business Entity or any indebtedness or other  obligation to Scout & Cellar of such Business Entity. Owners are responsible for complying with all  applicable laws in any and all jurisdictions or localities in which the Business Entity conducts business  and maintaining the Business Entity in good standing with all applicable jurisdictions. Owners of a  Business Entity are responsible for any and all fees relating to the formation and maintenance of the  Business Entity. 

2.2.2.3 Actions by Non-Owners of a Business Entity 

All education, marketing and mentoring activities of a Business Entity Consultant must be conducted  only by the Owners of the Business Entity; these activities cannot be conducted by persons (including  employees, agents, or contractors) who are not Owners of the Business Entity without the express  written consent of the Company. An exception exists for employees, independent contractors, or agents of an Independent Consultant who are posting to social media on the Consultant’s behalf, only on  pages or profiles where the Consultant conducts their Scout & Cellar business. Consultants are  responsible for ensuring such content does not violate the Consultant Agreement and these Policies  and Procedures. 

2.2.2.4 Business Entity Consultants and Responsibility for Non-Owner-created Violations Each Business Entity Consultant is responsible for the actions of its owners, officers, directors,  members, shareholders, partners, employees, contractors, and agents, if any, and as otherwise  allowed by these Policies & Procedures. If such individuals engage in any activity which, if performed  by the Consultant, would violate the Consultant Agreement, such activity will be deemed a violation by  the Consultant and the Company may take remedial action pursuant to the Consultant Agreement and  seek other appropriate remedies against such Consultant.


2.2.2.5 Change of Status 

Subject to the above requirements and restrictions, a Consultant may change status from a sole  proprietorship to a corporation, limited liability company, partnership or trust, or from one type of  Business Entity to another, by submitting a signed Consultant Agreement and, if applicable, a Business  Entity Registration Form and, where applicable, at least one of the following: Certificate of  Incorporation, Articles of Organization, Partnership Agreement or relevant Trust documents. In addition,  a Consultant may add Consultant’s spouse to a sole proprietorship as a co-applicant to the  Consultant’s existing independent Scout & Cellar business by submitting a new Consultant Agreement.  In each such case, upon the Company’s acceptance of the new Consultant Agreement and, if  applicable, the Business Entity Registration Form (and applicable supporting document) and the  Consultant’s original Consultant Agreement will automatically terminate and be replaced and  superseded by the newly formed Consultant Agreement. Note that none of the changes described  above will permit a Consultant to change Mentors, except as specified in Part 1, Section 2.3.4, or to  assign or transfer a Consultant Agreement except as specified in Part 1, Section 2.2.5.2. 

2.2.3 Dissolution of a Business Entity 

Scout & Cellar is not able to divide commissions among multiple parties, nor is it able to divide a  downline organization. Consequently, in the event a business entity that is enrolled as a Business  Entity Consultant dissolves, the owners of the business entity must instruct the Company on the identity  of the proper party who is to receive and operate the independent Scout & Cellar business of the  Business Entity Consultant. Such an independent Scout & Cellar business shall be awarded to a single  individual or entity that was previously recognized by the Company as an owner of the business entity;  Scout & Cellar will not divide the business among multiple parties or issue separate commission or  bonus payments. If the business entity wishes to sell or transfer its independent Scout & Cellar  business, it must do so pursuant to Part 1, Section 2.2.5.2 below. In addition, the recipient of the  independent Scout & Cellar business must also execute and submit a Consultant Agreement to the  Company within thirty (30) days from the date of the dissolution of the business entity or the subject  independent Scout & Cellar business will be cancelled. 


2.2.4 Naming Your Independent Business

Consultants may not use any Scout & Cellar trademark, product name, or branding—or any name that could confuse, mislead, or imply official affiliation—in their business name, DBA, website, social media, or marketing. This applies to individuals and business entities.

Names must align with Scout & Cellar’s Core Values and not include offensive, deceptive, or brand-adjacent language.

  • Illustrative Examples not allowed: “Scout Wines by Jane,” “Cellar Club,” “S&C Wine”


If in doubt, submit your proposed name to Consultant Support for pre-approval. Non-compliant use may result in account suspension or termination.

2.2.5 Succession or Transfer of a Consultant Business

2.2.5.1 Transfer Upon Death

A Consultant may transfer their business to an heir. If there are multiple heirs, they must form a legal business entity (LLC, corporation, etc.) to receive commissions. The heir must provide estate documentation (e.g., letters testamentary) and sign a new Consultant Agreement within 30 days. Failure to do so will result in cancellation.

2.2.5.2 Sale or Ownership Transfer

Any request to sell or transfer a business—individual or within a Business Entity—must be submitted in writing via the contact form, along with:

  • Written consent from the Consultant’s Mentor and two Upline leaders at Director rank or higher (or the two highest-ranking Upline if unavailable).

  • Both parties must be in good standing and not under suspension or investigation.

  • Former Consultants (within 6 months of termination) may not purchase a business.

Scout & Cellar reserves sole discretion to approve or deny any transfer.

Position Swaps (Family Only)

In exceptional cases (e.g., serious illness, disability, tragedy), family members in the same Downline may request a position swap. These require the same Upline approvals and company review as standard transfers.

Transfer Timing & Taxes

Transfers are finalized after month-end to avoid mid-month commission splitting. A 1099-MISC will be issued to each party based on commissions earned pre- and post-transfer.


2.2.5.3 Business Distribution Upon Divorce 

Scout & Cellar is not able to divide bonuses or commissions among multiple parties, nor is it able to  divide a downline organization. Consequently, in the event a Consultant divorces Consultant’s spouse,  any settlement or divorce decree must award the business in its entirety to one party. Scout & Cellar  will recognize as the owner of the business the former spouse to whom the business is awarded  pursuant to a legally binding settlement agreement or decree of the court. The former spouse who  receives the Scout & Cellar business (if different than the individual who originally signed the applicable  Consultant Agreement) must also execute and submit a Scout & Cellar Consultant Agreement within 30  days from the date on which the divorce becomes final or the business will be cancelled. The other  spouse need not observe the six-month waiting period set forth in Part 1, Section 2.3.4 and may  immediately enroll as a Consultant under any Mentor of choice. 

2.2.6 Actions of Household Members, Employees or Agents 

Each Consultant is responsible for ensuring that individuals in their immediate household, as well as any employees, agents, or representatives acting on their behalf, do not engage in conduct that violates these Policies and Procedures. This responsibility applies regardless of whether those individuals are also enrolled as Scout & Cellar Consultants, to the extent such actions are reasonably foreseeable or within the Consultant’s control.


Exception: Consultants are not responsible for the actions of adult children over the age of twenty-one (21) who operate their own independently enrolled Scout & Cellar businesses.

2.2.7 Multiple Consultant Accounts 

Each person is limited to one single Account. 


2.2.8 Consultant Accounts Associated with Multiple Individuals 

2.2.8.1 For purposes of compensation, incentives, recognition, or other perks and programs, each  Consultant account will be treated as one Consultant, regardless of the number of individuals  associated with a given Consultant account. As such, each Consultant account may earn one (1) of any  bonus, incentive, or other reward. Multiple bonuses, incentives, or other rewards will not be paid out to  each individual on the account. 

2.2.8.2 At Scout & Cellar’s sole and exclusive discretion, married couples acting as a single Consultant  (who joined as a Consultant on or before 3/15/2019) may purchase access to one additional incentive slot or reward, but only if the incentive has already been earned by the Consultant. 

2.3 MENTORING 

2.3.1 Mentoring Other Consultants 

Consultants may mentor other persons to become Consultants. However, Consultants earn  Commissions and Bonuses in the Program based solely on the marketing and promotion of products and the Clean-Crafted Commitment, and not based on the recruitment or enrollment (mentoring) of other Consultants.


It is not the responsibility of the Scout & Cellar Customer Support team to onboard and train new  Consultants. Consultants are Independent Business owners and it is each Consultant’s responsibility to  equip themself with the knowledge needed to conduct their Independent Scout & Cellar Business. 

2.3.2 Responsibilities of Mentors 

Mentors should present the products and the Program to others in a manner that complies with the  Consultant Agreement and these Policies and Procedures. In addition, Mentors are responsible for  helping, motivating, and educating their Downlines about the products and the Program. As such, Mentors  should: 

  • Communicate to their Downlines to ensure that their Downline Consultants do not make  improper product or income claims, engage in illegal or inappropriate conduct or otherwise  violate the Consultant Agreement; 

  • Assist and motivate their mentored Consultants by having ongoing contact and communication,  which may include written correspondence, personal meetings, telephone contact, voicemail, e mail, text messages and sessions and/or accompanying their mentored Consultants to Scout &  Cellar educational offerings; and 

  • Motivate their mentored Consultants in subject matter regarding Scout & Cellar products,  effective education and marketing techniques, the Compensation Plan, and compliance with  these Policies and Procedures. 

  • Never charge a fee for coaching or mentoring directly related to the Downline’s Independent  Business. Charging fees may be acceptable only to recoup the cost associated with venue or  equipment rental, and Consultants must not profit from such reimbursements. 

  •  Always remember that Mentoring and educating a Downline Consultant is an essential part of ensuring your Downline is effectively communicating and abiding by the Core Values and  requirements of these Policies and Procedures and as such is the responsibility of the Mentor. 

2.3.3 Applicant Rights 

Because of mentoring ethics, Scout & Cellar encourages any person in the process of enrolling as a  new Consultant (“Applicant”) to enroll in the Program under the Mentor who initially introduced the  Applicant to the Program. Every Consultant, however, has the right to choose who Consultant’s Mentor  will be. As such, if an Applicant asks to be registered under another Mentor prior to submitting the  Consultant Agreement, Scout & Cellar reserves the right to honor such a request. 

Scout & Cellar does not endorse or condone any of its Consultants to recruit the Customers or  Consultants of any other Consultant under any circumstances relating to the Scout & Cellar or other  business opportunity. If such conduct is reported to the Company, the Company may deem such  conduct to be a breach of the Consultant Agreement, resulting in termination of the Consultant Agreement. 

If two Consultants both claim to be the Mentor of an Applicant, Scout & Cellar shall regard the first  Consultant Agreement received as the controlling Consultant Agreement and shall designate the  Consultant listed as the Mentor on such Consultant Agreement as the Applicant’s Mentor.


Scout & Cellar reserves the sole and exclusive right to determine the final disposition between  Consultants regarding claims of Mentorship of another Consultant. CONSULTANTS WAIVE ANY AND  ALL CLAIMS AGAINST THE COMPANY, ITS OFFICERS, DIRECTORS, OWNERS, EMPLOYEES,  AND AGENTS THAT RELATE TO OR ARISE FROM THE COMPANY’S DECISION REGARDING THE  DISPOSITION OF ANY DOWNLINE ORGANIZATION THAT IS IMPLICATED IN A DISPUTE  BETWEEN CONSULTANTS. 

2.3.4 Change of Mentor 

Consultants changing from one Mentor to another is strictly prohibited absent extraordinary  circumstances at the discretion of the Company as further described below. 

The only means by which a Consultant may legitimately change Consultant’s Mentor is by voluntarily  canceling Consultant’s Consultant Agreement in writing and remaining inactive for at least six months.  Following the period of inactivity, the former Consultant may reapply under a new Mentor. The  Consultant will lose all rights to Consultant’s former downline organization upon cancellation. 

2.3.4.1 Extraordinary Circumstances 

The Company, at its sole discretion, may authorize a change of Mentor in extraordinary circumstances  such as a mistake in the enrollment process, serious illness, or a life-altering change in circumstance.  In such instances, the Consultant requesting the transfer must submit a written request to the Company  for the change of Mentor and also submit a written authorization from Consultant’s current Mentor as  well as the two (2) Consultants immediately above such Mentor, in addition to acknowledgement from  the transferee’s new Mentor. Additional documentation related to the extraordinary circumstances may  be required. 

2.3.4.2 Improper Change of Mentor 

In cases in which a Consultant has attempted to or managed to change Consultant’s Mentor despite  failing to comply with the Consultant Agreement and Policies & Procedures, Scout & Cellar reserves  the sole and exclusive right to determine the final disposition of the Downline organization that was 

developed by the Consultant in Consultant’s second line of mentorship. CONSULTANTS WAIVE ANY  AND ALL CLAIMS AGAINST SCOUT & CELLAR, ITS OFFICERS, DIRECTORS, OWNERS,  EMPLOYEES, AND AGENTS THAT RELATE TO OR ARISE FROM SCOUT & CELLAR’S DECISION  REGARDING THE DISPOSITION OF ANY DOWNLINE ORGANIZATION THAT DEVELOPS BELOW  A CONSULTANT WHO HAS IMPROPERLY CHANGED MENTORS. 

SECTION 3: COMPENSATION PLAN 

3.1 Bonus and Commission Qualifications 

A Consultant must be in compliance with the Consultant Agreement and Policies & Procedures to  qualify for bonuses and commissions. So long as a Consultant complies with the Consultant Agreement and Policies & Procedures, the Company shall pay commissions to such Consultant in accordance with  the Compensation Plan.  

3.1.1 Consultants shall not pay for downline orders or buy gift cards to help themselves or any downline consultants achieve a particular rank or bonus. All bonuses and commissions must be earned  by the Consultant receiving them.  

3.1.2 Scout & Cellar will not issue a payment to a Consultant without the receipt of all required  paperwork, including, in the case of a business entity, a signed Business Entity Registration Form and  supporting documentation. 

3.1.3 Scout & Cellar reserves the right to postpone bonus and commission payments until such time  the cumulative amount exceeds $20. 

3.2 Computation of Commissions and Discrepancies 

3.2.1 A Consultant must review each financial statement and bonus/commission report promptly. If a  Consultant believes any errors have been made regarding commissions, bonuses, rewards, financial  reports, or charges, the Consultant must notify Scout & Cellar in writing within thirty (30) days of the  date of the purported error or incident in question. After the thirty-day “grace period,” no additional  requests will be considered for commission, bonus, or other reward recalculations, except in the  discretion of the Company.  

Regardless of any frequent compensation payouts, all discrepancies or recalculations will be handled on a monthly basis and recalculations will only affect Monthly Compensation. 

3.2.1.1 Scout & Cellar will not be responsible for any errors, omissions, or problems regarding  commissions, bonuses, financial reports, or charges not reported to Scout & Cellar within thirty (30)  days. 


3.3 Reports 

All information provided by Scout & Cellar including, but not limited to personal sales (or any part  thereof) and downline mentoring activity is believed to be accurate and reliable. Nevertheless, due to  various factors, (including, but not limited to the inherent possibility of human and mechanical error; the  accuracy, completeness, and timeliness of orders; denial of credit cards, and other related factors)  reports provided in the Consultant’s Cellar may be delayed from time to time. Scout & Cellar is  committed to providing Consultants with accurate and reliable information so that a Consultant can  successfully run their business. In the event a Consultant finds an error or experiences a delay in  accessing timely information, the Consultant should contact Customer Support.

3.4 Payment Processing 

Scout & Cellar uses an independent third-party payment processor (“Payment Processor”) to pay  Commissions and Performance Bonuses earned by Consultants through the Compensation Plan. The  Payment Processor will set up an account for Consultants (“Scout Account”) and will deposit monies  owed to Consultants into their Scout Account. With the exception of certain Performance Bonus payments made on an exception basis, all Commissions or Performance Bonuses that Consultants  may earn will be paid through this program. However, this payment processing service may be  terminated or modified by the Company or the Payment Processor at any time upon notice as specified  in these Policies and Procedures. CONSULTANTS WAIVE ANY AND ALL CLAIMS AGAINST THE  COMPANY, THE PAYMENT PROCESSOR, AND THEIR OFFICERS, DIRECTORS, OWNERS,  EMPLOYEES, AND AGENTS IN THE EVENT THAT THE COMPANY AND/OR ITS PAYMENT  PROCESSOR MAKE AN ERROR THAT RESULTS IN AN UNDERPAYMENT OR OVERPAYMENT  TO A CONSULTANT, AND EACH CONSULTANT AUTHORIZES THE COMPANY, THROUGH THE  PAYMENT PROCESSOR, TO DEBIT OR CREDIT CONSULTANT’S ACCOUNT AS NECESSARY TO  CORRECT ERRORS. 

Consultant expressly authorizes that the following payment processor fees may be deducted from  Scout Account funds. These fees are subject to changes made by the Payment Processor and may  change with as little as 30 days’ notice: 

3.4.1 Monthly Platform Fee: $1.75 

3.4.2 Personal Check Fee: $3.00 

3.4.3 Debit Card Transaction Fee: $1.50 

3.4.4 Card Cost (if not loaded within 60 days): $2.95 

3.4.5 ACH Returned Charge (Incorrect bank account or routing number): $10.00  Note: There is not a Transaction Fee associated with ACH.

3.5 Refund Adjustments 

When a refund is issued to a Customer or Consultant, Commissions, Product Credit and/or Bonuses attributable to the returned product(s) upon which the refund(s) were issued will be deducted from the Consultant’s current and future qualifications, Commissions, Product Credit and Bonuses. These deductions will be made as soon  as the month in which the refund was given and will continue every Commission Period thereafter until  the Commissions and Bonuses are recovered from the Consultant who received the  Commissions and Bonus on the sale price of the returned product. In the event any  Consultant terminates the applicable Consultant Agreement and the amounts of the Commissions and  Bonuses attributable to the refunded product(s) have not yet been fully recovered by  Scout & Cellar, the remainder of the outstanding balance may be set off against any earnings amounts  owed to the terminated Consultant or against any refunds due the terminated Consultant. 

SECTION 4: ORDERING AND SHIPMENTS 

4.1 Terms & Conditions  

The Scout & Cellar Terms & Conditions (T&C), which are binding on all customers and consultants, are  incorporated into these Policies and Procedures. Where the T&C and the Consultant  Policies and Procedures differ, the T&C controls all Customer activity and the Policies and Procedures control all Consultant activity. 

4.1.1 General Order Policies 

Notes with a signature left for the carrier are not a replacement for an adult signature. Consultants  should advise their Customers of the importance of shipping to a location (such as a business address  or local holding facility) where someone 21 or over is present to sign for deliveries of alcohol.  

4.1.2 A Consultant shall not use another Consultant’s or Customer’s credit card to join the Company. A  Consultant may not place orders (including but not limited to orders of Gift Cards) for Consultants or  customers in their downline organization using their own credit card in order to qualify for any bonuses, compensation, trips, promotions or other incentive programs. This is considered manipulation of the Compensation Plan. An individual engaging in such activity will be in breach of the Agreement  and Scout & Cellar may immediately terminate the Agreement without notice and an opportunity to  cure. 

4.1.3 Regarding an order with an invalid or incorrect payment, the Company will attempt to contact the  Consultant associated with the order by phone, mail, or e-mail in order to obtain another form of  payment. If these attempts are unsuccessful after ten (10) business days, the order will be canceled. 

4.1.4 When a card processor forcibly reverses a credit card transaction resulting in a return of funds to  the cardholder, this is known as a chargeback. When Scout & Cellar receives a chargeback notice, the  account in which the service was purchased (and any other accounts held by the Consultant or a  member of the Consultant’s household) is immediately blocked, and all related services in the account  are terminated (i.e.. Scout Circle or other subscriptions). If a Consultant requests a chargeback and does not  timely reply to correspondence from Scout & Cellar about said chargeback, the failure to communicate  may be considered a breach of the Agreement and the Consultant’s account may be subject to termination. 


4.1.5 If a chargeback was requested inadvertently, a Consultant must contact the credit card provider  and issue a chargeback reversal. Reversing the chargeback is the only way to restore a blocked  account.  

4.1.6 Subject to applicable state laws, customers/end consumers may ship orders to a Consultant’s  address for final delivery. Such orders must be paid for by the end consumer and shipped with the end  consumer listed as the recipient on the shipping label and must not be opened by the Consultant.  Consultants are responsible for knowing and abiding by any applicable state or local regulations which  may restrict the Consultant’s ability to receive orders for their customers. Consultants are not licensed  or permitted to re-ship alcohol except for return to Scout & Cellar. Any other shipping of alcohol is not  only in violation of these Policies and Procedures but often constitutes unlawful distribution of alcohol. 

SECTION 5: ORDER CANCELLATIONS, RETURNS AND REFUNDS 

The Company is confident that its Customers and Consultants will be completely satisfied with their  purchases. However, if a Consultant is dissatisfied, they may return all or part of their order - the  following policy is the exclusive method for Consultants to request or process returns or refunds, and  any return or refund transaction shall be solely between the end-use Customer and Scout & Cellar. 

The Satisfaction Guarantee is incorporated into this document and remains in  effect for all Customer purchases. 

5.1 Defective “Cellar Store” Merchandise 

Defective or incorrectly-sized items purchased through the Cellar Store (see glossary) may be  exchanged within sixty (60) days of the original purchase date by contacting Customer Support to  obtain a return shipping label. Once the item to be exchanged is received at Scout & Cellar, the  Company will either: 

Create a new order without charging the Customer or Consultant to re-ship the item if  exchanging for the same item or a different size of the same wearable item, or; Issue Company store credit in the original amount paid if exchanging for a different  item. 

For best results on entertaining-related merchandise, please hand wash only. Any wear and tear  resulting from actions outside of this practice will not be eligible for replacement. All Merch purchased while on "sale and/or clearance” is final sale. 

5.2 Consultant Returns Under the Satisfaction Guarantee 

Consultants who are not satisfied with a Scout & Cellar wine ordered under the Consultant’s Customer  or Consultant account, in the absence of any damage or defect, may return unused bottles. If  a Consultant would like to return any unused bottles, the Consultant may contact Customer Support  for a return shipping label. Once the shipment has been received at our warehouse, the Company will  issue a credit in the amount paid (less applicable shipping charges and a 25% restocking fee.) 

5.3 Consultant Abuse of Refund, Credit, and Order Placement Policies 

Excessive and/or improper refund, credit, or order placement activity (including the purchase of Gift  Cards) may constitute a breach of the Consultant Agreement. Scout & Cellar reserves the right to  review this activity and terminate the Consultant Agreement of any Consultant for excessive or  improper refund, credit, or order placement activity.


6. LEGALITY 

6.1 Privacy & Confidentiality 

Information is collected on Scout & Cellar’s websites by Scout & Cellar. Scout & Cellar is committed to  protecting an individual’s privacy and will use personal identifiable information responsibly. Please click  https://scoutandcellar.com/privacy to view the Privacy Policy or login to your Cellar account for more  information.  

6.1.1 Information Collection and Use 

We may collect information from several different points on our website or the Consultant Cellar when  you make a purchase from Scout and Cellar or have other interactions where personal data is provided.  Information includes, but is not limited to name, address, telephone number, and email address, as well  as demographic personal information such as income level, gender, and other personal information that  may be provided by the Scout & Cellar on an optional basis. Scout & Cellar is the owner of all  information collected on its websites. We will not share or rent this personal information with or to  anyone else in any way that is different from what is disclosed in the Privacy Policy 

6.2 Entire Agreement 

The Consultant Agreement and Policies & Procedures in its current form, and as may be amended by  Scout & Cellar in the future, supersedes all prior communications, understandings and agreements  between the parties and contains the entire agreement between the parties relating to its subject  matter. 

6.3 Intellectual Property 

Scout & Cellar does not allow the use of its trade names, trademarks, designs, or symbols outside of  corporate produced and approved sales aids by any person, including Scout & Cellar Consultants,  without prior written authorization from Scout & Cellar. This consent must be on file with Scout &  Cellar’s Brand Standards department prior to any use. Questions about the approval process can be submitted through  brandstandards@scoutandcellar.com

6.4 Unsolicited Emails and Other Communications 

A Consultant may not use or transmit unsolicited mass e-mail distribution, unsolicited e-mail or engage  in “spamming” in connection with the advertising, promotion or sale of Scout & Cellar products or the  Program, or the operation of Consultant’s Independent Scout & Cellar Business. The term “unsolicited  e-mail” means the transmission via electronic mail of any material or information to any person on an  unsolicited basis. The exceptions to this prohibition are e-mail to: (i) any person who gave the  Consultant prior consent to send such e-mail; or (ii) any person with whom the Consultant has an  established business or personal relationship. Any e-mail sent by or for a Consultant advertising or  promoting the Company's products, the Program or the Consultant’s independent Scout & Cellar  business must comply with requirements applicable to commercial e-mailers found in the Controlling  the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM”) and the related Federal  Trade Commission (“FTC”) regulations, and any other applicable laws and regulations. Without limiting  the preceding paragraph, any e-mail sent by a Consultant advertising or promoting the Scout & Cellar  products, the Program or the Consultant’s independent Scout & Cellar business must meet all of the 

following requirements: 

6.4.1 The e-mail must clearly identify the Consultant as the sender of the e-mail and as a Scout &  Cellar Independent Consultant; 

6.4.2 There must be a functioning return e-mail address to the sender; 

6.4.3 There must be a notice in the e-mail that advises that the recipient may reply to the e-mail via  the functioning return e-mail address to request that future e-mail solicitations or correspondence not  be sent to the recipient (a functioning “opt-out” notice); 

6.4.4 The e-mail must include the Consultant’s physical mailing address; 

6.4.5 The e-mail must clearly and conspicuously disclose that the message is an advertisement or  solicitation; 

6.4.6 The use of deceptive subject lines and/or false header information is prohibited; and 6.4.7 All “opt-out” requests, whether received by e-mail or regular mail, must be honored. 

Scout & Cellar may periodically send commercial e-mails on behalf of Consultants and Consultants  agree that Scout & Cellar may send such e-mails and that the Consultants’ physical and e-mail  addresses may be included in such e-mails as outlined above. 

6.5 Telemarketing Limitations 

Consultants must not engage in telemarketing in relation to the operation of the Consultant's business.  The term “telemarketing” means the placing of one or more telephone calls to an individual or entity to  induce the purchase of the Company's products, or to recruit them for the Company's Program. 

The FTC and the Federal Communications Commission (“FCC”) each have laws that restrict  telemarketing practices. Both federal agencies, as well as a number of states, have “do not call”  regulations as part of their telemarketing laws. 

While a Consultant may not be considered a “telemarketer” in the traditional sense, these regulations broadly define the term “telemarketer” and “telemarketing” so that the unintentional action of calling  someone whose telephone number is listed on the federal “Do Not Call” registry could cause the  Consultant to violate the law. These regulations must not be taken lightly, as they carry significant  penalties. 

“Cold calls” or “state-to-state calls” made to prospective Customers or Consultants that promote either  Scout & Cellar products or the Scout & Cellar Program is considered telemarketing and is prohibited.


6.5.1 Exceptions to Telemarketing Regulations 

A Consultant may place telephone calls to prospective Customers or Consultants under the following  limited situations: 

6.5.1.1 If the Consultant has an established business relationship with the prospect; 

6.5.1.2 In response to a personal inquiry or application regarding the Scout & Cellar Program or Scout  & Cellar’s products, within three (3) months immediately before the date of such a call; 

6.5.1.3 If the Consultant receives written and signed permission from the prospect authorizing the  Consultant to call; 

6.5.1.4 If the call is to family members, personal friends, and acquaintances. However, if a Consultant  makes a habit of collecting business cards from everyone he/she meets and subsequently calls them,  the FTC may consider this a form of telemarketing that is not subject to this exemption; 6.5.1.5 Consultants engaged in calling “acquaintances,” must make such calls on an occasional basis  only and not as a routine practice. 

A Consultant shall not use automatic telephone dialing systems in the operation of Consultant’s  Independent Scout & Cellar Business. Failure to abide by these policies or regulations as set forth by  the FTC and FCC regarding telemarketing may constitute a breach of the Consultant Agreement,  resulting in the termination of the Consultant Agreement. 

6.6 Robocalls 

In all states or otherwise applicable areas where prohibited by law, a Consultant may not transmit, or  cause to be transmitted through a third party, (by telephone, facsimile, computer or other device), an  unsolicited advertisement to any equipment, which has the capacity to transcribe text or images from  an electronic signal received over a regular telephone line, cable line, ISDN, T1 or any other signal  

carrying device, except as set forth in this section.


PART 2: CONSULTANT ACTIVITY GUIDELINES 

SECTION 1: CONSULTANT RESPONSIBILITIES IN THE NORMAL COURSE OF BUSINESS 

1.1 Professional Conduct 

Consultants are expected to conduct themselves in a professional manner at all times and shall protect  and promote the good reputation of Scout & Cellar through the following, including on social media or  other online platforms: 

  •  Be forthcoming, transparent, and professional and conduct business with integrity,  understanding and respect; 

  • Not engage in illegal, deceptive, misleading, or unethical conduct or practices, including making  statements, representations, guarantees or warranties, or publishing misleading or deceptive  advertising materials about the Company, its products or the Program; 

  • Refrain from making disparaging or misleading statements about Scout & Cellar, including but  not limited to its employees, Consultants, partners, products and Compensation Plan; Refrain from any advertising or marketing of alcohol to minors or in spaces where minors may total more than 30% of the advertisement’s projected audience. Because applicable regulations can vary at a state or even local level, all Consultants are responsible for knowing and adhering  to any alcohol advertising regulations of the jurisdiction where the advertisement is placed. Refrain from making disparaging or misleading statements about Scout & Cellar’s actual or  perceived competitors; and 

  • Not engaging in behaviors that fall outside the level of professional conduct, including, but not  limited to, substance abuse; verbal abuse and bullying; harassment or discrimination because of  race, gender, religion, sexual orientation, sex, color, national origin, ancestry, physical disability,  mental disability, medical condition, genetic information, marital status, gender identity, gender  expression, age, or military and veteran status; hate or violence-inciting or driven activity; or  fraudulent, misleading or deceptive conduct. 

  • Use the Scout & Cellar Core Values (Part 1, Section 1.1.2 of these Policies and Procedures) to  guide your Scout & Cellar Independent Business and all related activity. 

The determination of what violates the Professional Conduct terms is in Scout & Cellar's sole  discretion. The Company may determine, in its sole discretion, that violation of the Professional  Conduct terms constitutes a breach of the Consultant Agreement, resulting in the termination of the  Consultant Agreement. 

1.2 Marketing the Consultant Opportunity – Income and Compensation Claims 

1.2.1 Income, Lifestyle, and Compensation Plan Claims 

When presenting or discussing the Scout & Cellar opportunity or Compensation Plan to a prospective  Consultant, Consultants should not make income projections, income claims (including in video format), income testimonials, or disclose their Scout & Cellar income (including, but not limited to, the showing  of checks, copies of checks, bank statements, or tax records), or the income of any other Scout &  Cellar Consultant.

Consultants may not publish any Personal Sales or Downline Sales figures, as such figures imply a  non-compliant income claim. Nor may Consultants make “lifestyle” claims. A “lifestyle” claim is a  statement or depiction that implies or states that the Consultant is able to enjoy a luxurious or  successful lifestyle due to the income earned from the Consultant’s Scout & Cellar business. 

When presenting or discussing the Scout & Cellar Compensation Plan, Consultants must make it clear  to prospects that financial success in Scout & Cellar requires commitment, effort, and marketing skill.  Conversely, a Consultant must never represent that one can be successful without diligently applying  themselves. 

Examples of each type of claim and best practices for avoiding impermissible claims can be found in  the Cellar under “Business Files” and in the Knowledge Center. 

1.2.2 Income Disclosure Statement 

In an effort to conduct best business practices, Scout & Cellar has developed the Income Disclosure  Statement (“IDS”). The Scout & Cellar IDS is designed to convey truthful, timely, and comprehensive  information regarding the income that Scout & Cellar Consultants earn. A copy of the IDS must be  presented to a prospective Consultant (anyone who is not a party to a current Scout & Cellar  Consultant Agreement) anytime the Compensation Plan is presented or discussed, or any type of  express or implied earnings representation is made. Additionally, a disclaimer which presents the  “typical” income of a Scout & Cellar Consultant must be included when discussing or presenting the  Compensation Plan or making any allowable Income Claim. Examples of compliant disclaimers are  provided at the bottom of the 2023 Income Disclosure Statement document, available in the Cellar or at  https://bit.ly/ScoutCellarIDS. 

Consultants may discuss the Compensation Plan and income aspects of their Scout & Cellar business  only through private, one-on-one conversations 

1.3 Alcohol Consumption Policy 

Scout & Cellar and the Winery Team are ambassadors for Responsible Consumption of alcohol  because we care about people and value providing an opportunity for each of us to live a better life.  

As an Independent Consultant, you are a brand ambassador, a leader, a host, and a teammate to  those around you. As a result, we encourage you to consume responsibly in all situations, with this in  mind.  

1.3.1 The Risks of Overconsumption 

Overconsumption can:  

  • Cause physical and/or emotional harm to you and those around you 

  • Set the wrong example that others may follow 

  • Damage or strain your important relationships with customers and Consultants Negatively impact the goodwill of the Scout & Cellar brand and its products  

Additionally, drinking and driving is a serious violation of not only these Policies and Procedures, but  the law and puts the safety of you and those around you at risk. Arrests and convictions related to  alcohol consumption can have devastating consequences. In some states and under these Policies &  Procedures, they will serve as a roadblock to future work in the alcohol industry. Consultants are  responsible for knowing and abiding by safe behavior, their applicable state regulations, and these 

Policies & Procedures, and Scout & Cellar reserves the right to immediately terminate its Consultant  Agreement with any Consultant found to be in violation of them.  

1.3.2 What is Responsible Consumption? 

Responsible Consumption means that representatives of Scout & Cellar and any Consultants wishing  to enjoy any Scout & Cellar product should consume in moderation and encourage others to do the  same. 

Exactly what constitutes Responsible Consumption may change based on context, including (but not  limited to): 

  •  Whether Consultants, customers, or Winery Team members are present 

  • Whether you or your guests will be driving after consuming 

  • Your physical size 

  •  Length of time between drinks 

  • Whether drinks are being consumed with food 

It is important to note that alcohol impacts each individual differently and every situation is unique, so  you are encouraged to consider your unique context when making these decisions. 

1.3.3 What can I do to encourage Responsible Consumption? 

  • Lead by example and limit your own consumption 

  •  Limiting consumption (or responsible consumption) can mean different things for different  people, as factors like weight and how your body metabolizes alcohol differ from person to  person. Additionally, the recommended level of alcohol consumption is not standard. 

    • Here are some resources you can use to determine what “responsible Consumption” means for  you: 

    • o https://www.cdc.gov/alcohol/fact-sheets/alcohol-use.htm 

    • o https://www.niaaa.nih.gov/alcohol-health/overview-alcohol-consumption/moderate-binge drinking 

    • o https://www.recoveryanswers.org/resource/guide-drinking-levels/ 

  •  Follow our Tasting Guidelines which prohibit pouring more than 10 ounces of alcohol per guest  during a Tasting 

  •  Offer food and water to your guests when you are hosting 

  •  Plan ahead! Use a designated driver, public transportation, or a ride-sharing service if you’ll be  traveling after consuming alcohol. 

1.3.4. What should I do if I am struggling with substance abuse related to alcohol? 

Share your struggle with someone you trust – a spouse, partner, friend or relative. 

  • Ask for help! There are many well-respected organizations that provide substance abuse  support and counseling:  

    • o https://www.aa.org/ 

    • o https://www.samhsa.gov/find-help/national-helpline 

    • o https://womenforsobriety.org/ 

  • If working your Scout & Cellar business is creating a stumbling block for you during this time,  please consider reaching out to Brand Standards for support. 


1.3.5. What should I do if I suspect someone on my team is struggling with substance abuse  related to alcohol? 

  •  Do not avoid the situation. We understand it may be awkward, but we encourage you to lean  into our Core Values of Family and Doing The Right Thing, share your concerns directly with the  person and offer appropriate levels of support as a leader, mentor, or friend. 

  • Offer points of connection that do not include alcohol consumption so as to be thoughtful and  inclusive, while at the same time, creating a safe place for those who may be struggling. Know your limits! You are a leader, mentor, or friend, not a substance abuse counselor. Setting  appropriate boundaries and pointing someone to qualified resources is the right thing to do.  Consult publicly available resources for additional support. Some well-respected organizations  that provide substance abuse support and counseling are: 

    • o https://www.aa.org/ 

    • o https://www.samhsa.gov/find-help/national-helpline 

    • o https://womenforsobriety.org/ 

  • Alert Brand Standards if you are aware of a situation that is putting people at risk. 

1.4 Reporting Policy 

1.4.1 Consultants who become aware that another Consultant has violated the Consultant Agreement  should notify Scout & Cellar. Consultants may submit a report through Brand Standards or Customer Support so Brand Standards can investigate the violation. Details and screenshots of the occurrence should be included in the report if available. Scout & Cellar is committed to maintaining anonymity of the reporting party. 

1.4.2 Abuse of the Reporting Policy may be considered a violation of the Policies and Procedures. This  includes, but is not limited to, situations which interfere with Scout & Cellar’s ability to conduct a  compliance investigation, such as over-reporting of the same potential violation. 


1.5 Prohibited Consultant Practices

Scout & Cellar is committed to supporting Independent Consultants in building successful businesses—both within and outside our community. To preserve trust, protect confidential information, and ensure compliance with industry regulations, the following policies apply:


1.5.1 Non-Solicitation

During the term of your Consultant Agreement and for 12 months after it ends, you agree not to:

  • Directly recruit or solicit Scout & Cellar Consultants or employees to join another direct selling or network marketing company using confidential or non-public Company information (e.g., downline reports, compensation structure, team relationships).

  • Promote or market another direct selling company’s business opportunity (including income claims, recruitment, or team-building messaging) to Scout & Cellar Consultants or employees—whether via direct outreach, private messaging, social media tagging, or shared communication channels.

  • You may publicly promote products from other businesses, including through general social media posts, so long as you are not targeting or recruiting Scout & Cellar Consultants.


Household Members

You are responsible for ensuring your spouse or household members do not solicit on your behalf using confidential Company information. Violations by household members will be treated as violations by you.


1.5.2 Co-Marketing and Outside Business Involvement

You may participate in other businesses, but your Scout & Cellar business must remain clearly distinct and compliant with all policies and regulations.


You must:

  • Avoid mixing brands in the same post, event, or email—Scout & Cellar and other businesses must be promoted separately.

  • Clearly label all Scout & Cellar content with #IndependentConsultant and #ScoutAndCellar or similar identifiers to avoid brand confusion.

  • Maintain separate social media pages or groups for other businesses if they are marketed alongside your Scout & Cellar business.


You may not:

  • Promote another direct selling company’s business opportunity in any Scout & Cellar space, including social pages, events, or communities.

  • Cross-promote Scout & Cellar with alcohol-related businesses on the same page or platform.

  • Use Scout & Cellar events, tastings, or assets to promote unrelated businesses, services, or brands.


Mentoring & Coaching

Consultants may not offer paid mentoring or coaching services to Scout & Cellar Consultants. Specifically, you may not:

  • Use Company contacts, downlines, or communities to promote coaching programs.

  • Charge any Consultant for training, mentoring, or business-building support.

  • Use coaching businesses as a recruiting tool for your Scout & Cellar team or for another business.


Mentorship should always align with our Core Values—shared freely, transparently, and in the spirit of community. Should the FTC expand regulations governing coaching/mentoring programs, Scout & Cellar may update this policy accordingly and prohibit such programs.


1.5.3 Social Media Guidelines

We encourage Consultants to share their Scout & Cellar journey authentically across social media. To protect brand clarity and comply with alcohol marketing rules:


  • Keep Scout & Cellar posts separate from promotions for other businesses.

  • Label Scout & Cellar content clearly (e.g., #ScoutAndCellar, #IndependentConsultant).

  • Avoid using Scout & Cellar–branded pages or events to promote unrelated businesses.

  • When promoting multiple ventures, ensure it's clear which content belongs to which business.


We trust you to use good judgment. If a post or campaign could cause confusion, we may reach out with guidance or request changes to keep everyone aligned and compliant.


1.5.4 Events & Tastings

Tastings should focus on the Scout & Cellar experience and not be combined with promotions for other businesses.

You may co-host with Consultants from other companies, as long as all Scout & Cellar Tasting Guidelines are followed and there’s no cross-promotion of brands.

Offering recruitment incentives (e.g., “Join my team, get a free yoga session”) is not allowed.

We reserve the right to review and request changes to any post, event, or promotion that could cause confusion or conflict with compliance standards.


1.5 Customer Referral Program

Scout & Cellar offers a referral program to reward customers who share the brand with friends and family. When a referred friend places their first order, both the referrer and the new customer receive a reward—specific benefits may vary based on current promotions.


1.5.1 Program Guidelines

The referral program is for customers only. Consultants may not enroll in or receive rewards from the program.

Referrals must be genuine. Creating fake accounts, referring yourself, or coordinating referrals through family members, alternate emails, or customer accounts you manage is strictly prohibited.

Consultants may inform customers about the program, but may not manipulate it or use it to generate personal gain.


1.5.2 Consultant Conduct

Consultants must:

  • Represent the referral program accurately and ethically in all communications.

  • Avoid offering additional incentives (e.g., gifts, discounts, cash) to encourage use of referral codes.

  • Disclose their status as an Independent Consultant when discussing Scout & Cellar or the referral program online or in person.


1.5.3 Violations

Improper use of the customer referral program by a Consultant may result in:

  • Revocation of referral rewards or customer credits,

  • Suspension of Consultant privileges, or

  • Termination of the Consultant Agreement.


1.6.5 Agreement and Enforcement

By entering into the Consultant Agreement, you agree these policies are necessary and fair to protect the Scout & Cellar brand, Consultant community, and regulatory compliance. Violations may result in disciplinary action, including termination or legal enforcement.


If any portion of these policies is deemed unenforceable by law, the remainder will remain in full effect and be interpreted to the maximum enforceable scope permitted.


1.7 Territory & Active Market Guidelines

1.7.1 No Exclusive Territories

Consultants do not hold exclusive rights to any geographic area, territory, or market. You may not claim, imply, or market your business as the sole or primary Scout & Cellar presence in any city, state, or region.


This includes:

  • Using city or regional names in URLs, social media handles, or page titles (e.g., “@ScoutDallas” or “napa.scoutandcellar.com”).

  • Marketing yourself as the official or only representative of Scout & Cellar in a specific location.

  • All Consultants are free to market their business nationwide within eligible areas.


1.7.2 Active Market Restriction

Consultants may only promote and sell Scout & Cellar products within the Active Market, defined as:

Municipalities, counties, and states within the United States where Scout & Cellar is legally licensed to sell and distribute wine.


You may not:

  • Ship or offer Scout & Cellar wine in states or regions outside the Active Market.

  • Conduct tastings or marketing events in non-compliant regions.

  • Promote Scout & Cellar internationally or outside of the U.S.


Because the Active Market may change due to legal or licensing updates, please refer to The Cellar for the most current list of approved states and regions.

1.8 REGULATORY CONSIDERATIONS 

1.8.1 Regulatory Considerations 

The sale and transportation of wine is carefully controlled in the United States on both the state and  federal levels. As a result, the Company must obtain various approvals, permits and licenses and do  business in certain prescribed ways. To facilitate the company’s compliance with applicable laws and  regulations pertaining to the sale and transportation of wine, the Company has developed procedures  and guidelines, which must be followed by Consultants. Scout & Cellar, without exception, expects  Consultants to adhere to these Policies and Procedures as well as any relevant supplemental materials provided in The Cellar, which will be updated from time to time as necessary. Scout & Cellar leadership  works to stay informed of all legal and regulatory issues in the wine industry relating to its business.  Any Consultant who fails to adhere to the procedures and guidelines that pertain to the Company’s  compliance with the sale and transportation of wine will have breached the Consultant Agreement,  resulting in the Company’s right to immediately terminate the Consultant Agreement pursuant to the  terms of the Consultant Agreement. Any concerns related to alcohol regulation should be sent to the  Brand Standards.

In addition, it is important for Consultants to note that each state has different laws, restrictions, and  requirements to host or conduct a tasting and to own and operate an independent business. As an  independent business owner, each Consultant is advised to seek legal counsel in the Consultant’s state  to ensure compliance with all additional requirements unique to the Consultant’s state. No marketing activity related to the sale or promotion of alcohol may be conducted by minors, regardless of  their relationship with the Consultant whose business they are promoting. Visual depictions of minors  interacting with alcoholic Scout & Cellar products qualifies as marketing activity under this policy.

All alcohol regulatory guidelines contained in these Policies and Procedures are in effect for all Scout &  Cellar Consultant business activities (including those dealing with non-alcoholic products) unless an  exception is noted in Part 2, Section 1.7.9 for business activity that does not involve alcoholic products.  Any Consultant business activity involving a combination of alcoholic and non-alcoholic products must  comply with all regulatory guidelines for alcoholic products. 

1.8.2 Labeling, Packaging and Display of Scout & Cellar Products 

1.8.2.1 Consultants may not re-label, re-package, refill or alter labels of any Scout & Cellar package or  merchandise, information, materials, or program in any way. Any such repackaging or relabeling,  including creating “sample sizes” for off-site tastings, may violate federal and state law, which may  result in criminal or civil penalties. 

Consultants may use gift tags, such as those available through Scout & Cellar, to personalize a gifted wine bottle provided the tag does not hide or otherwise alter the bottle’s label itself (i.e. stickers or other  labels that cannot be separated from the bottle).  

1.8.2.2 Consultants may not cause Scout & Cellar product or trade names to be sold or displayed in a  retail establishment, including restaurants, trade shows, and digital storefronts or marketplaces outside  of scoutandcellar.com, except upon the prior written approval from the Company. 

1.8.2.3 Consultants are strictly prohibited from carrying inventory (outside of what is intended for personal use) or reselling any Scout & Cellar product to Customers or anyone else. All Customer purchases are directly fulfilled by Scout & Cellar. 

1.8.3 Cash & Carry, Offers, Gifts & Charitable Donations 

1.8.3.1 Cash & Carry 

Consultants are not sellers, but rather educators, marketers and promoters of Scout & Cellar products and the Clean-Crafted Commitment. As a result, Consultants are not licensed or authorized to sell any  product directly to Customers or among consultants.  

In addition, as a result of laws limiting volume of wine shipped, which vary state to state, all orders must  be placed through the Scout & Cellar website and wines must be shipped directly to the end-consumer  from Scout & Cellar.  

Bulk orders sent to one address and intended to be distributed to other Consultants or Customers are  prohibited and transactions of this nature will be investigated for Cash & Carry activity. 

All cash and carry activities or exchange of value for wine are prohibited. Due to the serious nature of  Cash & Carry violations, any such violation may be considered a breach of the Consultant Agreement and result in immediate termination of the Consultant Agreement.

Examples of disallowed “Cash & Carry” can include (but are not limited to): 

  • Any time where one Customer/Consultant provides wine to another consultant/customer in  exchange for payment via cash, check, PayPal, Venmo or other cash apps.  

  • Providing Customers with bottles during a tasting or event. An example: “Thanks for coming to  my tasting, you can purchase online, or I have extra bottles here if you want to take one home  and I will just replenish my stash.”  

  •  Providing wine for Customers directly from your personal stash. Ex. “I’ve purchased 4 bottles for  $22 apiece, who wants one? Just pay me back!” 

1.8.3.2 Cash & Carry and No-Ship States 

A Consultant that lives in a state to which Scout & Cellar ships products may not deliver to and accept  payment from a Consultant or Customer that lives in a no ship state . 

1.8.3.3 Consultant-Created Team Incentives 

Directors and Team Leaders may  create their own Team Incentives apart from any offers Scout & Cellar may have, provided the procedures  in this Section are followed. This is a benefit extended only to our Consultants with Career Titles of Team Leader and above and is therefore not applicable to Consultants. Creating  Incentives for customers is prohibited.  

Because Consultants are not licensed or authorized to sell wine, no incentive may be tied to the purchase  of wine. Scout & Cellar is unable to provide administrative support to consultants running a Team  incentive.  

For additional guidance on the Team Incentive submission and approval process, please see the Team  Incentive Addendum available through Appendix C of this document and in the Knowledge Center. 

1.8.3.3.1 Customer Offers 

Because Consultants are not licensed or authorized to sell directly to Customers and Consultants, they  may not create or advertise any Customer offers besides those that exist solely through the Scout &  Cellar website. This includes, for example, offering a percentage discount, a free bottle of wine with a  minimum purchase, free shipping, or any other offer if it requires that the Consultant and Customer  exchange any funds. 

Consultants may transfer Product Credits to a customer account to help pay for all or part of a customer  order or to cover the cost of shipping. Consultants may also transfer Product Credits to other  Consultants as allowed. Any offer involving “free wine” must fully comply with the Gifts policy below. 

1.8.4 Gifts 

Consultants are welcome to give free gifts to anyone. For a gift to be free, there cannot be a quid pro  quo or exchange of value attached to it. 

If the gift is contingent on any behavior (including on social media) or purchase, it is considered an  exchange of value and is not allowed. As a result, wine (or a gift card) cannot be considered a gift if it is  being given away at a tasting. 

Wine and gift cards cannot be given away on social media. Giveaways of non-wine items via social  media may only be allowed if there is no purchase requirement or other quid pro quo and the giveaway  complies with the social media platform’s Terms and Conditions and any applicable laws. 

1.8.5 Charitable Contributions and Charitable Events 

Consultants are welcome to donate wine to a charitable organization, subject to the Consultant’s local  tax laws. Consultants may not donate or otherwise cause a monetary value to be assigned to a wine  tasting (such as through auctions or raffles), as tastings have no value and are not a compensatory  event. As a result, such donations would violate most state alcohol and beverage laws. 

As with all activities as a business owner, Consultants are responsible for ensuring that any gifts or  charitable contributions – including marketing messages and promotions – comply with all applicable  laws, regulations and codes governing advertising, promotions, competitions, and prize-draws. 

Any Charitable Donation made through a Consultant’s Scout & Cellar business which is advertised in  advance of the donation actually being made is non-compliant under the Offers and Gifts policies. 

A Consultant may advertise Charitable Donations made through the Consultant’s Scout & Cellar  business only: 

After the donation has already been made and; 

Using dollar amounts instead of percentages. Due to the variable nature of consultant  compensation, any representation of a donation using percentage figures is inherently  misleading. 

Scout & Cellar Consultants may attend a charitable event (even if it includes Scout & Cellar wine pours)  if the charitable event is not a Scout & Cellar tasting. Refer to Part 2, Section 1.7.6 for tasting  guidelines. In this instance, the Consultant must not attend in the capacity of a Scout & Cellar  Consultant and must not turn the event into an “impromptu” Scout & Cellar Tasting. 

1.8.6 Tasting & Pouring Policy 

For the purposes of this section, a “wine tasting” includes any event where alcoholic Scout & Cellar  products are available for sampling in a traditional tasting format (digital or in-person), regardless of the  presence of any non-alcoholic Scout & Cellar products. For guidelines on tasting events including only non-alcoholic Scout & Cellar products, please see Part 2, Section 1.7.9 of this document.


1.8.6.1 Approved In-Person Tasting Locations 

Consultants may hold in-person wine tastings in the following places if invitations are sent to specific  individuals: 

  • Private residence; 

  • Private office; 

  • In a private room at a public venue if walkups are not allowed access to the private room; and In a yoga studio, boutique, or other similar establishment if the tasting is held after hours and  walkups are not allowed access to the establishment during the tasting. 

1.8.6.2 For purposes of this provision, an invitation is an announcement sent to a specific group of  individuals by mail, email, or other electronic means. It expressly allows the use of sites such as Evite, Paperless Post or Red Stamp, where Consultants are creating a distribution list of specific email  addresses for a limited group of people. Tasting invitations consisting only of invite-only, private Facebook event pages are compliant with this policy. 

1.8.6.3 Use of sites such as Eventbrite, Event Bee, Facebook (including but not limited to public Facebook Event pages or other public groups) or other social media where the in-person event is being  publicized at large (to a social network or the public) is expressly disallowed. This includes posts by the  Consultant, host, or venue holding the tasting. Virtual Tastings are not an exception to this policy – all  tasting invitees (including those invited to Virtual Tastings) should be contacted through private means  of communication, such as email, or a social media Event post which is viewable only to invitees and  organizers. 

1.8.6.4 Opportunity events which include a tasting are not an exception to these rules. Consultants may hold Opportunity Tastings as long as such events are free to attend and the events comply with the  guidelines stated above.

1.8.6.5 Consultants may host private, virtual tastings via video chat platforms including (but not limited  to) Instagram or Facebook Live and Zoom). Consultants are responsible for ensuring that attendees are of legal drinking age and should use Consultant’s best judgment in ensuring the tasting is carried out  safely. Consultants must comply with the guidelines in Section 1.4.6.3 regarding public posts about  virtual tastings but are permitted to promote Scout & Cellar- generated Tasting Links publicly via social  media. 

1.8.7 Tasting Guidelines 

Consultants must adhere to the following guidelines when conducting in-person tastings:


1.8.7.1 For safety and regulatory reasons, designated tasting hosts should pour the wine using the  Posi-Pour provided in the Business Basics Kit (or other similar portion control system) and should never  serve more than 10 ounces total to any one tasting guest. The Consultant and hosts of a tasting are  responsible for knowing and abiding by any state or local regulations which further restrict tasting pours  by number, size, or other factors. 

1.8.7.2 All tasting attendees must be of legal drinking age. If a Consultant is unsure of a guest’s age,  the Consultant should check the attendee’s government issued ID. 

1.8.7.3 Attendees should never be allowed to drive if they do not appear to be able to do so safely. 

1.8.7.4 Open but unfinished bottles of wine should be left with the host to avoid violation of open  container or other similar laws and to positively impact the hosting experience. 

1.8.8 Prohibition Against Charging 

Consultants may not charge a fee for admission to any venue where wine is being served, regardless  of what the charge is for. Nor may Consultants pour wine at an event where a mandatory fee is being  charged by someone else, regardless of what the charge is for. To further clarify, a ticketed event  (whether for-profit or charitable) including “free” drinks is not really free. This also includes a free wine  tasting occurring before or after an event (i.e. a yoga class) with a charge, if the event and tasting are  represented as a single event (such as sending a single invitation for both events). Likewise, if a tip jar  sits next to the wine expecting “donations,” it is not free. An event which requires an individual to pay for food while having access to Scout & Cellar wines or at an otherwise compliant wine tasting  constitutes an impermissible sale of alcohol and is not compliant with this policy. 

1.8.9 Marketing Non-Alcoholic Products 

Policies in this section only apply if there are no alcoholic Scout & Cellar products open, tasted, or  purchased in conjunction (at the same time, event, order, etc.) with non-alcoholic Scout & Cellar  products:  

1.8.9.1 Consultants may distribute samples of non-alcoholic Scout & Cellar products at events which  would not qualify as fully-compliant wine tastings, including events which include an admission fee or  which are publicly announced or open to the public. If any alcoholic Scout & Cellar products are present  at such an event, those products must:  

 - Be for display purposes only, AND  

 - Be unopened and sealed OR be empty and dry upon arrival at the event, AND   - Remain sealed or dry for the duration of the event.  

1.8.9.2 Offers or gifts involving non-alcoholic products must not be used to entice sales of alcoholic  products. Activities which constitute a violation of this policy are likely also unlawful given regulations  restricting how alcoholic products may legally be marketed.


1.9 Manipulation of the Compensation Plan 

Manipulation or gaming the compensation plan is strictly prohibited. This includes, but is not limited to,  activity such as: 

1.9.1 The enrollment of individuals or entities without the knowledge of and/or execution of a Consultant  Agreement by such individuals or entities;  

1.9.2 The fraudulent enrollment of an individual or entity (including but not limited to non-existent  individuals or entities) as a Consultant or Customer. This includes but is not limited to:  

1.9.2.1 Using another individual’s social security number to enroll 

1.9.2.2 Misrepresentation of an individual’s age 

1.9.2.3 Use of a pet’s name 

1.9.2.4 Using fake address or email address information 

1.9.3 Purchasing Scout & Cellar products (including but not limited to gift cards) on behalf of another  Consultant or Customer (with or without their knowledge), or under another Consultant’s or Customer’s  ID number to qualify for commissions or bonuses;  

1.9.4 “Gifting” new Consultants or Customers to another Consultant for the purpose of triggering  bonuses;  

1.9.5 Any Consultant purchasing a gift card for themselves, giving or selling a gift card to any other  Consultant, or redeeming a Gift Card under any account associated with a Consultant, and/or; 1.8.6 Any other mechanism or means intended to create the illusion that someone has qualified for  title/rank advancement, incentives, prizes, commissions, or bonuses that is not driven by bona fide  product or service purchases by end user consumers. Such activity is considered a breach of the  Consultant Agreement and may result in the immediate termination of the Consultant Agreement of any  Consultant involved. 

Any activity used to build a Consultant’s Scout & Cellar business that is contradictory to the normal  business building model may be considered 'manipulating the compensation plan'. Scout & Cellar has  full discretion in determining whether any manipulative activity has taken place.


SECTION 2 SALES & MARKETING 

Scout & Cellar’s Marketing team has created a library of pre-approved marketing materials which are  designed to help Consultants build and promote their Scout & Cellar business. These marketing  materials include business cards, flyers, Scout & Cellar apparel and gear and more and can be found in  the Cellar. Consultants may use the pre-approved marketing materials to market their Scout & Cellar  business, but they are not required to do so. Consultants can request approval for independently  created marketing materials that are not currently available by contacting Brand Standards or Support. Scout & Cellar is not responsible for  any costs incurred by a Consultant if the Consultant produces materials before seeking approval and  the request is denied. 

2.1 Consultant-Created Education, Advertising and Marketing Tools 

2.1.1 Marketing Tool Approval 

Consultants are permitted to create their own educational, training, advertising, and/or promotional  materials, and marketing aids, including social media assets, videos, and other print materials  (collectively “Marketing Tools”) to promote the Scout & Cellar opportunity and products only as provided  in this Section.  

If a Consultant creates or uses any Marketing Tools outside of a Social Media platform, they are  responsible for ensuring the Tools are a) are not deceptive, b) contain only substantiated claims, and c)  properly identify Scout & Cellar’s trademarks and copyrights. If Consultants have a regulatory or safety  concern related to any assets they have created, Consultants are encouraged to submit any  Consultant-created or Consultant-commissioned Marketing Tools to Brand Standards for approval.  

Consultants who receive authorization from Scout & Cellar to produce and publish Marketing Tools may  make approved Marketing Tools available to other Consultants free of charge if they wish but may not  sell the Marketing Tools to other Consultants. Any sale or attempt to sell Marketing Tools to another  Consultant may constitute a breach of the Consultant Agreement.  

A Consultant who has created a Scout & Cellar Marketing Tool (regardless of prior approval) grants  Scout & Cellar and other Consultants an irrevocable and royalty-free license to use the Marketing Tools  for Scout & Cellar business purposes, and waives all claims, including but not limited to, intellectual  property rights claims, and/or claims for remuneration against Scout & Cellar, its officers, directors,  owners, agents, and other Independent Consultants for the posting and/or use of the Marketing  Tools. Scout & Cellar may make these Marketing Tools available for use by other Consultants, free of charge.

2.1.2 Scout & Cellar reserves the right to rescind approval for any previously approved Marketing Tool(s) (including those originally created by Scout & Cellar), and Consultants waive all claims against  Scout & Cellar, its officers, directors, owners, employees, and agents for damages, expenses, costs, or  remuneration of any other nature arising from or relating to such rescission.


2.1.2.2 A Consultant who uses unapproved marketing materials assumes all liability for any claims  that may violate regulations imposed by the FTC, FDA, TTB, or any other applicable regulatory  authority. Consultants who violate this policy can also be held responsible for any potential revenue  loss, legal fees or other Company losses that may result from their violation. Scout & Cellar will not  reimburse a Consultant for any expenses due to reprints or redesign of unapproved marketing  materials. Use of unapproved marketing materials constitutes a breach of the Consultant Agreement and may result in termination of the Consultant Agreement. 

2.2 Use of Company Names and Protected Materials 

2.2.1 Consultants must protect and promote the good reputation of Scout & Cellar. The marketing and  promotion of Scout & Cellar, the Scout & Cellar opportunity, the Compensation Plan, and Scout &  Cellar products will be consistent with the public interest, and must avoid all discourteous, deceptive,  misleading, unethical, or immoral conduct and practices. 

2.2.2 All promotional materials supplied or created by the Company must be used in their original  form and cannot be changed, amended, or altered except upon prior written approval from Scout &  Cellar. 

2.2.3 The name of Scout & Cellar, each of its product offerings and other names that have been  adopted by Scout & Cellar in connection with its business are proprietary trade names, trademarks and  service marks of the Company. As such, these marks are of great value to Scout & Cellar and are  supplied to Consultants for their use only in an expressly authorized manner. 

2.2.4 Use of Scout & Cellar’s Intellectual Property 

Scout & Cellar prohibits unauthorized use of its trade names, trademarks, trade secrets, designs,  copyrights, symbols, or other intellectual property outside of corporate produced and approved marketing materials by any person, including Scout & Cellar Consultants, without prior written  authorization from Scout & Cellar. Unauthorized use of these items is a violation of these Policies and  Procedures and may also constitute an Intellectual Property Infringement. 

This includes, but is not limited to, use of the name “Scout & Cellar,” “Clean-Crafted,” and/or "Clean-Crafted Commitment" and any of Scout & Cellar’s other brands, marks, or tradenames – including (but  not limited to) “Scouting Grounds” and “Scout Wild”. The use of “Scout & Cellar”, "Clean-Crafted",  “Clean-Crafted Commitment” or any of Scout & Cellar’s other brands, marks, or tradenames or any  derivative thereof, on any item not produced by the Company is prohibited, except when the Consultant  is identified as a "Scout & Cellar Independent Consultant" or "S&C Independent Consultant." 

2.2.4.1 Identification as a Scout & Cellar Consultant 

In all cases where a Consultant would like to use the words “Scout & Cellar”, “Clean-Crafted™ wine” or  any variation of either in their social media usernames and/or handles it must be accompanied by the  Consultant’s name or business entity under which they conduct business and the words “Independent  Consultant.” In all social media posts related to Scout & Cellar, they must disclose their full names and  conspicuously identify themselves as Scout & Cellar Independent Consultants. Use of “Scout” or  “Cellar” independently in a social media handle or username is not a violation of this policy. Cases 

where both terms (including variations) are used together will be considered in violation, at Scout &  Cellar’s discretion. 

For example: 

Scout with Annie - OK 

Hannah’s Scouting Cellar - NOT OK 

Gabe’s Clean-Crafted Wines – NOT OK 

Chris’ Clean Wine – NOT OK 

2.2.4.2 In addition to the foregoing, Consultants who wish to use a Scout & Cellar logo may use only  the Scout & Cellar Wine Consultant or Independent Consultant logos in social networking profiles or  approved consultant-created Marketing Materials. The Scout & Cellar Wine Consultant and  Independent Consultant logos are available in The Cellar. Consultants may not use or create any other  versions of the Scout & Cellar logo. Consultants who wish to create a logo for their Independent  Business may do so provided the logo adheres to all Policies and the Consultant Agreement. 

2.2.4.3 Anonymous postings or use of an alias is prohibited. 

2.2.5 Additional guidelines relating to the use of the Scout & Cellar name are as follows: 

2.2.5.1 All stationery (e.g. thank-you cards, letterhead, envelopes, and business cards) must include  the specific Scout & Cellar Wine Consultant or Independent Consultant logo provided by the Company. 

2.2.5.2 Emails related to Consultants’ independent business should include the Scout & Cellar  approved signature block. 

2.2.5.3 Consultants may not answer the telephone by saying “Scout & Cellar,” “Scout & Cellar  HQ,” or by any other manner that would lead the caller to believe that they have reached  Scout & Cellar’ Corporate offices. A Consultant may only represent that he/she is a Scout & Cellar  Independent Consultant.  

2.2.5.4 All correspondence and business cards relating to or in connection with a Consultant’s Scout &  Cellar business shall contain the Consultant’s name followed by the term “Consultant” or “Independent  Consultant.” Consultants who have qualified as “Founder’s Club Members” may also identify themselves as such, but the identification must indicate that the Founder’s Club Member is also a  “Consultant” or “Independent Consultant”. Consultants may not refer to themselves as “Founding  Consultants” or any similar term other than “Founder’s Club Member”. 

2.2.5.5 Particular photos and graphic images created or used by Scout & Cellar in its advertising,  marketing packaging and websites are the result of paid contracts with outside vendors that do not  extend to Consultants. Consultants must first receive written permission to use images published by  Scout & Cellar which are not either: (a) publicly available on the Scout & Cellar website or, (b) publicly available via an official Scout & Cellar  social media profile.


2.2.5.6 Consultants may not produce for sale or distribution any Company event, webinar or speech,  nor may a Consultant reproduce Scout & Cellar audio or video clips for sale or for personal use without  prior written permission from the Company. This includes re-uploading Company-produced video  content to video or audio sharing platforms such as YouTube, Vimeo, or SoundCloud. 

2.2.5.7 Scout & Cellar reserves the right to rescind its prior approval of any marketing aid or  promotional material to comply with changing laws and regulations or brand strategies and may request  the removal from the marketplace of such materials without financial obligation to the impacted  Consultant. 

2.2.5.8 Consultants shall not promote non-Scout & Cellar products or services in conjunction with Scout  & Cellar products on the same advertisement, social media post, or same event without prior  approval from the Company. Consultants may promote non-Scout & Cellar products or services on the  same non-social media website that they promote their Scout & Cellar business given that the website  has been approved by Brand Standards and features the Scout & Cellar “Blog Button” (See Part 2,  Section 2.9 for Independent Website guidelines and approval process). The rules regarding solicitation  apply to non-social media websites.  

The Scout & Cellar “Blog Button” is the only form of promotion acceptable on any non-social media  website which also markets another business, and must not be used in any situation that would imply a  health claim or income claim related to Scout & Cellar. Consultants may participate in an event with  Consultants from other companies, provided the Scout & Cellar consultant does not market or promote  any other business in relation to the event. Refer to the Co-Marketing and Tastings Guideline policies  (Part 2, Sections 1.5.2 and 1.7.6, respectively) for further guidelines. 

2.2.5.9 Consultants shall not advertise their Scout & Cellar business through Google Ads, Facebook Ads, Craigslist, promote function within any social media platform, or any other paid platform online, nor  may they use any Search Engine Optimization for their Company provided website. Paid advertising  opportunities are available to consultants under Part 2, Section 2.3.1 of these Policies and Procedures. 

2.2.5.10 Due to the “live” nature of such items, social media posts, email addresses, URLs, and other  online content that may be non-compliant shall be considered “Ongoing Conduct” and must be updated  to remain compliant with any Amendments on or before the Amendments’ effective date. In the event  Scout & Cellar is unaware of such non-compliant material at the time of publication, it is still considered  a violation of the Consultant Agreement, and the involved Consultant shall be subject to discipline in  accordance with these Policies & Procedures, which may include termination. 

2.3 Media Inquiries 

Consultants must not initiate any interaction with the media (including but not limited to radio, podcasts,  television, billboards, print, online publications, speaking engagements, mass mailings or any other  channel Scout & Cellar may deem to be applicable) or attempt to respond to media inquiries regarding  Scout & Cellar, its services, or their Independent Scout & Cellar business. All inquiries by any type of  media must be immediately referred to Scout & Cellar support@scoutandcellar.com. This policy is designed to ensure that accurate and consistent  information is provided to the public, as well as a proper public image for the Scout & Cellar brand. 

2.3.1 Media Circulation 

Subject to the above, Consultants are permitted to advertise in Consultant’s local newspaper,  community newsletters, and local business directories, and through local opportunities, including  Consultant’s local Chamber of Commerce, provided that any publication containing such advertisement  has a circulation no greater than 50,000. Consultants may also promote Consultant’s independent  businesses with social media influencers who have less than 100,000 total followers across platforms at  the time of the promotion, as long as that influencer’s platform is consistent with Scout & Cellar’s Core  Values. Scout & Cellar has the sole and exclusive right to determine whether an influencer’s platform  satisfies these requirements. Influencers who have over 100,000 total followers across all platforms and  are interested in marketing Scout & Cellar products should be directed to contact the Company.

2.4 Social Networking and Social Media 

2.4.1 Consultants Are Responsible for Postings 

It is the Consultant’s obligation to ensure that online marketing activities are truthful, are not deceptive and do not mislead Consultants or Customers in any way.  

Consultants are personally responsible for their postings (including hashtags) and all other online  activity that relates to the Company. Even if a Consultant does not own or operate the blog or social  media site, if a Consultant (or their immediate household member) posts to any such site about Scout &  Cellar, the Consultant is responsible for that posting. Consultants are also responsible for postings  which occur on any blog or social media site that the Consultant owns, operates or controls. 

Consultants are further responsible for ensuring that any out-of-date materials or posts containing out-of-date or superseded materials are removed in order to avoid confusion or conflicting information. 

2.4.2 Social Media Sites 

Scout & Cellar encourages Consultants to join social media sites, online forums, discussion groups,  blogs, and other forms of internet communication to leverage the power of the Scout & Cellar brand and  to share the story of the Scout & Cellar products and the Program. Online social media sites may be  used to drive traffic to Consultants’ replicated or independent websites or to the Scout & Cellar website.  Social media sites include (but are not limited to) such sites as Facebook, LinkedIn, Twitter, Instagram,  etc.  

As of February 2022, the Community Guidelines for TikTok specifically prohibit posts depicting or  promoting “Multi-Level Marketing” companies. As a result, all Consultants must refrain from posting  Scout & Cellar content to TikTok. 

Consultants may not market or promote Scout & Cellar products or products bearing Scout & Cellar  names, marks, and/or logos on retail sites including but not limited to Amazon, eBay, Etsy, or other  similar sites or sites like wine-searcher.com.


Social media sites may be used to promote Scout & Cellar products and memberships. Profiles a  Consultant generates in any social community where Scout & Cellar or the Program are discussed or  mentioned must clearly identify the Consultant as an Independent Consultant, and when a Consultant  participates in those communities, Consultants must comply with the terms and conditions of the  Consultant Agreement, including without limitation, the Professional Conduct terms. 

2.4.2.1 Allowable Uses of Private Social Media 

Consultants are permitted to create and manage private groups and private event pages for their Scout  & Cellar business on social media, including on Facebook. These private spaces should be used to  communicate only with individuals who have a pre-existing relationship with the Consultant.  Consultants that set up or participate in these private spaces assume all risk related to Policy violations  which occur in those spaces, as even private posts may be subject to regulatory review. Any violation which occurs on or through a private group or event page will be treated the same as those occurring  on public pages. Public event pages may not be used to advertise or invite attendees to a tasting, and any use of a private social media profile, group, or event not covered in this section is considered a  violation. 

2.4.3 Consultants may not use blog spam, spamdexing or any other mass-replicated methods to leave  blog comments relating to Scout & Cellar or its products. Comments that Consultants create or leave  must be useful, unique, relevant, and specific to the blog’s article. 

2.4.4 Deceptive and Prohibited Postings 

Posting statements that are prohibited by this section constitutes a breach of the Consultant Agreement and may result in the termination of the Consultant Agreement. 

2.4.4.1 Consultants must ensure that their postings are truthful and accurate. Postings that are false,  misleading, or deceptive are prohibited. This includes, but is not limited to, false or deceptive postings  relating to the Scout & Cellar products, the Program, and/or Consultant biographical information and/or  credentials. In particular, as it relates to Scout & Cellar products, the following are specifically  prohibited: 

2.4.4.2 Referencing Scout & Cellar or its products as “clean” instead of “clean-crafted”. Consultants  may use “clean” to describe a lifestyle consistent with the goals of the Clean Crafted Commitment, but may not use “clean” if it implies a health or medical claim as described below. 

OK: Scout & Cellar is a great fit for my clean lifestyle! 

Not OK: Scout & Cellar’s clean wine (or clean coffee) is my favorite! 

OK: S&C’s products are a great fit for my clean lifestyle 

Not OK: Drinking clean wine has improved my well being 

2.4.4.3 Making health related or medical claims about Scout & Cellar products. This includes but is not limited to claiming that Scout & Cellar wines are “headache free” or “hangover free” or do not cause headaches, hangovers, or other physical conditions, as well as referring to Scout & Cellar products as “healthy” or “good for you” except that you may share personal experiences about lack of headaches or hangovers while enjoying Scout & Cellar wines.

2.4.4.4 Making generalizations about characteristics of specific Scout & Cellar products as though they  apply to our entire product line, including but not limited to claiming that our wines are “organic,” or  “biodynamic”. Consultants may only use descriptors of this nature when speaking about specific  products that have such characteristics posted on the product’s Soil-to-Sip Report™ or product  description page at https://scoutandcellar.com.  

2.4.4.5 Making statements about the specific amount of calories, sugar, or other measurable  characteristics of the Scout & Cellar products, except when such information is made publicly available  by Scout & Cellar, such as through each product’s Soil-to-Sip Report™ or product description page.  This is applicable whether using numbers or percentages, directly or in comparison to other products,  and in general or specifically, except as otherwise expressly stated by Scout & Cellar. 

2.4.4.6 Referring to Scout & Cellar Independent Consultants as “sellers” instead of “marketers,” “educators,” or “promoters” of the Company and the Clean-Crafted™ Commitment, or referring to  Consultant business activities as “selling”. 

2.4.4.7 Claiming that a Consultant or Scout & Cellar is “hiring” when referring to becoming an  Independent Consultant. 



2.4.4.8 Consultants also shall not post, or link to any posts or other material, that would be in violation of Part 1, Section 2.3 of these Policies and Procedures (Professionalism). 

2.4.4.9 Sharing a personal testimony relating to the features or benefits of Scout & Cellar products  which contradicts Part 2, Section 2.4.4. Even if truthful, stating a personal experience that does not  conform to these regulatory guidelines constitutes a breach of the Consultant Agreement. 

2.5 Landing Page Services 

Consultants may use “landing page” services such as LinkTree to link to their Scout & Cellar PURL in  cases where only one link may be included in a social media profile (i.e. on Instagram). 

2.6 Posting Private Information 

Consultants must respect the privacy of others and be thoughtful and courteous in their postings.  Consultants should seek authorization from the person for whom they’d like to post information, before  using their name or picture or likeness thereof in a post. 


2.7 Public Social Media Commenting 

Consultants may not market their Personal URL in the comments of any Scout & Cellar social media posts. Nor may Consultants use social media outlets to comment on other brand products that are  competitive to Scout & Cellar in order to drive marketing efforts and direct Customers to their Personal  URL. 

2.8 Hashtags 

Consultants may use hashtags to market their Scout & Cellar business, provided that the hashtag does  not represent inappropriate or deceptive advertising per Part 2, Section 2.4.4 or any other policies.  Scout & Cellar has created a list of approved and prohibited hashtags. This list is not intended to be  comprehensive but serves as a guideline for using hashtags. The Consultant should refer to this list  before using a particular hashtag. If a Consultant prefers to use a hashtag that is not already approved,  and is unsure that the use of the hashtag is appropriate, the Consultant should contact the Brand  Standards Team at brandstandards@scoutandcellar.com.  

2.9 Independent Websites 

Scout & Cellar provides Consultants with their own replicated websites (also referred to as  Personalized URLs or “PURLs”) from which they can market Scout & Cellar products and the Program. 

Consultants may also create an independent website to market the Consultant’s Independent business,  provided it is registered and approved by the Brand Standards Team. The request for approval must be  made through the Knowledge Center by submitting the form for Independent Website approval. The  website must be approved before it goes live. Consultants shall receive an approval/denial notice within  30 days from the date the request is submitted. 

Review requirements for independent website URL, proper identification as a Consultant, website  content, and approval process in Appendix C of this document and in the Knowledge Center. 

Existing Non-Scout & Cellar website 

If a Consultant has a non-Scout & Cellar website, the Consultant may link it to either their replicated  Scout & Cellar site or an independently created Scout & Cellar site. The Consultant may use the Scout  & Cellar approved “Blog Button” which is located in the Cellar to link to another site. 

By using the Independent Consultant website button, the Consultant is representing and warranting that  the content on their independent website is consistent with the Scout & Cellar Core Values and does  not violate any laws, rules, regulations, or these Policies & Procedures in any way. 

This link may be promoted with language which states “To learn more about Scout & Cellar and the  Clean-Crafted Lifestyle please click here."


2.10. Domain Names, Email Addresses and Online Aliases 

2.10.1 Consultants cannot use or register domain names, email addresses, and/or online aliases that  use Scout & Cellar or Scout & Cellar product names. Scout & Cellar and its products are registered  trademarks and unauthorized use is an infringement of our rights. Further, doing so could cause  confusion, or may be misleading or deceptive, and leads individuals to believe or assume the  communication is from or is the property of Scout & Cellar. Scout & Cellar, at its sole discretion, will  decide what could cause confusion, mislead, or be considered deceptive.  

If you have a question whether your chosen name or address is acceptable, you may submit it to the  Brand Standards team for review before using it. Scout & Cellar is not responsible for any loss a  Consultant may incur should Scout & Cellar demand that the Consultant stop using any infringing  information.  

Examples of the improper use include but are not limited to: ScoutAndCellar@msn.com;  www.ScoutCellarDirect.com; www.facebook.com/Cleanwine or derivatives as described herein. 

Consultants who use social media sites must also comply with the rules associated with such websites  or networks. For example, some sites prohibit users from advertising products or promoting financial  opportunities. Consultants who provide testimonials on social networking sites and otherwise on the  internet are responsible for ensuring that their testimonials comply with all applicable laws and  regulations. 

2.11 Use of Third-Party Intellectual Property 

If Consultants use the trademarks, trade names, service marks, copyrights, or intellectual property of  any third party in any posting, it is solely their responsibility to ensure that they have received the  proper license to use such intellectual property and pay the appropriate license fee. All third-party  intellectual property must be properly referenced as the property of the third party, and Consultants  must adhere to any restrictions and conditions that the owner of the intellectual property places on the  use of its property. 

2.12 Promotion of Scout & Cellar Products at Retail 

Consultants must not publicly interact with any individual retailer of Scout & Cellar products (except the  scenarios described below in this section or with prior written permission from the Winery Team), to  market Scout & Cellar products or the retailer of S&C products. This includes public social media posts,  email or text “blasts” to more than one individual, and commenting about Scout & Cellar’s retail  presence directly through the retailer’s social media.  

If a customer asks a Consultant about Scout & Cellar products’ presence in a retail setting, the  Consultant must not reply publicly, regardless of how or where the customer made the relevant inquiry.  Failure to abide by this policy likely also indicates unlawful behavior under federal and state-level  alcohol regulations.  

Exceptions are as follows: 

  •  Consultants may post about a Scout & Cellar-sponsored event held at a retailer of Scout &  Cellar products only if: 

    • The post or ad does not include any “laudatory language” referring to a specific retailer  of S&C products, AND  

    • All mentions of a retailer are inconspicuous and do not stand out from the rest of the ad  or post, AND  

    • No prices are listed in the post, AND  

    • The post is framed squarely on the event rather than individual products associated with  the event, AND  

  • The post includes the date, time, location (including retailer name and address),  products being sampled (if any), and other relevant information about the event. Consultants may repost any retailer-related posts from the official Scout & Cellar or related  brand social media pages, but may not add any content that did not exist in the original post. Consultants may discuss Scout & Cellar’s retail presence only as described above or orally,  either in a one-on-one conversation or as part of a small private tasting. 

SECTION 3: TERMINATION OF RELATIONSHIP AND ACCOUNT 

3.1 Independent Consultants represent the Scout & Cellar brand any time they are working their  Scout & Cellar independent business. Especially while representing the Scout & Cellar brand,  Independent Consultants should conduct themselves in such a way that is consistent with the Scout &  Cellar Core Values, as described in Part 1, Section 1.1.2 of these Policies and Procedures. 

3.1.1 Disregard for or failure to behave in accordance with the Core Values or these Policies and  Procedures constitutes a violation of the Consultant Agreement. Further, the failure to engage with  and/or take corrective action at the request of Brand Standards also constitutes a violation of the  Consultant Agreement. 

3.1.2 Violation of the Agreement also includes the violation of any common law duty, including but not  limited to any illegal, fraudulent, deceptive or unethical business conduct, or any act or omission by a  Consultant that, in the sole discretion of the Company may damage its reputation or goodwill. (Such  damaging act or omission need not be related to the Consultant’s independent Scout & Cellar  business.) 

3.2 Upon receipt of a report that a Consultant violated the Consultant Agreement or Policies &  Procedures, Scout & Cellar will investigate the matter.  

During the investigation period, Scout & Cellar may place the account of the Consultant under  investigation on Hold (also referred to as “Suspended status”), without advance notice. Should the  investigation results show that the Consultant was not in violation of the Agreement, Scout & Cellar will  remove the Hold.  

Following a review, if Scout & Cellar determines that a Consultant breached the Consultant Agreement or Policies & Procedures or engaged in any illegal, fraudulent, deceptive, or unethical business  conduct, Scout & Cellar may immediately terminate the Consultant Agreement. 


Examples of conduct that will result in immediate termination of the Consultant Agreement include,  without limitation: a Consultant’s misrepresentation relating to Company or Consultant’s Independent  Business; a Consultant’s failure to engage with and/or take corrective action at the request of the  Company’s Brand Standards department; or a Consultant’s breach of any provision of the Consultant  Agreement.  

In some instances, depending upon the nature of the conduct and in Scout & Cellar’s discretion, Scout  & Cellar may instead give written notice of the breach and an opportunity to cure the breach. In those  instances, the Consultant’s failure to timely cure the breach will result in termination of the Consultant  Agreement.  

Upon receipt of a report that a Consultant breached the Consultant Agreement or Policies &  Procedures, Scout & Cellar may temporarily suspend the Consultant’s Scout & Cellar website or Cellar access, without advance notice. Upon determining that a Consultant breached the Consultant  Agreement or Policies & Procedures, Scout & Cellar may permanently terminate the Consultant’s Scout  & Cellar website or website access, without advance notice. 

3.3 Scout & Cellar may take any other measure expressly allowed within any provision of the  Consultant Agreement or which Scout & Cellar deems practicable to implement and appropriate to  equitably resolve injuries caused partially or exclusively by the Consultant’s policy violation or  contractual breach. 

3.4 If the Company terminates the Consultant Agreement due to a breach by a Consultant, the  Company reserves the right to reject any future reapplications by Consultant as a Consultant and  pursue all applicable legal and equitable remedies. 

3.5 The Company has no obligation to share evidence of breaches of the Consultant Agreement or  Policies and Procedures violations with any Consultant, including in cases of termination, except as  required by law. 

3.6 A Consultant’s account can also be terminated for the following reasons: 

3.6.1 Any Consultant whose account is on “Suspended” status for over 30 consecutive days for any  reason - including but not limited to Policies and Procedures violations - may be subject to termination. 

3.6.2.1 Termination of All Consultant Accounts 

Scout & Cellar reserves the right to terminate all Consultant Agreements upon thirty (30) days written  notice in the event that it elects to: (1) cease business operations; (2) dissolve as a corporate entity; or  (3) terminate marketing of its products utilizing independent consultants. 

3.6.2.2 Lockout and Termination for Non-payment of the Annual Renewal Fee If the Company does not receive a Consultant’s Renewal Fee during the calendar month containing  their anniversary date, the Consultant’s account will be suspended until the Consultant does one of the  following: 1) contacts Customer Support to pay the Renewal Fee; 2) informs the Company that Consultant wants to cancel the applicable Consultant Agreement; or 3) the Consultant’s account has  been suspended for over 30 days, at which point it will be terminated. 

3.6.2.3 Notice of Termination 

Company shall notify Consultant of suspension or termination of the Consultant Agreement by written  notice to the Consultant’s last known mailing address or email address. 

All written notices required by this Agreement will be deemed effective three (3) business days after  mailing or immediately if sent by email. 

3.7 Cancellation of a Consultant Account 

A Scout & Cellar Independent Consultant has the right to cancel this Agreement at any time, for any  reason. 

If a Consultant who voluntarily cancels this Agreement is also enrolled in a Scout & Cellar monthly wine  purchasing program, the Consultant’s participation in that program shall also be cancelled unless the  Consultant uses the contact form at https://scoutandcellar.com/contact/ to set up a new Customer  account and wine club at the time of their Consultant account’s cancellation. 

3.7.1 Notice of Consultant Cancellation 

Consultant must notify Company of cancellation of the Consultant agreement by written notice to the  Company at its principal place of business (see Contact Information above for this address) or via the  contact form at https://scoutandcellar.com/contact/. Notice must include the Consultant’s name,  address, and Consultant ID Number. 

All written notices required by this Agreement will be deemed effective three (3) business days after  mailing or immediately if sent by email. 

3.8 Effects of Termination or Cancellation 

3.8.1 Upon termination or cancellation of the Consultant Agreement, a Consultant shall have no right,  title, claims or interest to his or her downline or any bonus and/or commissions from the sales  generated by them. 

3.8.2 Any Consultant whose agreement has been terminated or cancelled (with the exceptions listed in  Part 2, Section 3.8.2.1 below) is not eligible to reapply for a Scout & Cellar business for six (6) calendar  months following the termination or cancellation of the Consultant Agreement, with the exception of  Consultants terminated for Policy violations. These Consultants should refer to Part 2, Section 3.8.2.2  for reapplication guidelines. Former Consultants who reapply after the 6 month cooldown period will be  treated as brand new Consultants. 

3.8.2.1 Consultants whose Consultant Agreements were terminated solely for failure to pay the annual  Renewal Fee may be re-activated within 60 days following the expiration of the agreement, provided  the Renewal Fee is paid in full immediately upon reactivation. If the former Consultant re-activates  within the 60-day time limit, the Consultant will resume the rank and position held immediately prior to 

the termination of the Consultant Agreement. Consultant will need to enter into a new Consultant  Agreement. However, said Consultant’s paid-as level will not be restored unless they qualify at that  payout level in the new month. The Consultant is not eligible to receive commissions for the period of  time that the Consultant Agreement was terminated.  

3.8.2.2 A Scout & Cellar Consultant whose Agreement is terminated for breach of the Consultant  Agreement or other violation of the Policies & Procedures may reapply to become a Consultant, twelve  (12) calendar months from the date of termination. Any such Consultant wishing to reapply must submit  a letter to the Scout & Cellar Compliance department setting forth the reasons why he/she believes  Scout & Cellar should allow him or her to operate a Scout & Cellar business. It is within Scout & Cellar’s  sole discretion whether to permit such an individual to re-enroll as a Scout & Cellar Consultant. Each  case will be determined on its own merits. Upon approval of re-enrollment, the Consultant will be  treated as a brand-new Consultant and there will not be a re-establishment of any former downline or  customer lists. This provision does not apply to Consultants who are terminated for failure to pay Renewal Fee, failure to meet minimum personal sales to remain Active, failure to submit W9 form, or failure to submit the required Business Entity paperwork. 

3.9 Consultant Responsibilities upon Termination or Cancellation 

3.9.1 Consultants must, within five (5) business days, pay all amounts due and owing to Scout & Cellar;  

3.9.2 Consultants must immediately cease representing the individual(s) or Business Entity as an  Independent Consultant of Company and marketing Scout & Cellar products and services;  

3.9.3 Consultants will be ineligible to receive any compensation as an Independent Consultant not  earned as of the date of termination of the Consultant Agreement, including income resulting from  Consultant’s own marketing efforts and the marketing efforts and other activities of the Consultant’s  former downline organization. Consultant hereby authorizes Company to withhold any payments due to  Consultant under the Compensation Plan for any amounts due and owing to Company to the fullest  extent allowed by applicable law. 

3.9.4 Consultant must immediately cease all use of Scout & Cellar Intellectual Property (as defined in  the Consultant Agreement) and Confidential Information (as defined in the Consultant Agreement and  these Policies and Procedures) and must cease holding classes, workshops, tastings, and  presentations or otherwise displaying, offering for sale, or promoting Company products. 

3.9.5 If the Consultant posts on any social media site on which the individual has previously self identified as a Consultant, there must be a conspicuous disclosure accompanying such post that the  individual is no longer a Scout & Cellar Independent Consultant. 

3.9.6 A Consultant whose Consultant Agreement is terminated or cancelled for any reason will lose all  Consultant rights, benefits, and privileges. There is no expectation of whole or partial refund for  Join Fee or Starter Kir or renewal fees if a Consultant’s Consultant Agreement is terminated. Refunds for Starter Kit or Renewal Fees may be approved on a case-by-case basis and depend on a variety of factors (including but not limited to the amount of time elapsed since the Starter Kit or renewal fee transaction and the amount of commission  earned since the Starter Kit or Renewal Fee’s Order Date). 

3.9.7 Any individual who has previously been a Scout & Cellar consultant and is not fully-compliant with the Consultant Responsibilities upon Termination or Cancellation is not eligible to rejoin as a  Consultant, regardless of the reason for termination or time elapsed since termination.







GLOSSARY 

ACTIVE MARKET: The area in which Scout & Cellar is licensed and permitted to do business. The  Active Market is all US States and the District of Columbia EXCEPT those listed in the Cellar as “No Ship States”. As of July 1, 2025, the No-Ship States list includes: Arkansas, Delaware, Mississippi, Rhode Island, and Utah along with any other US Territories and any localities or counties  located within Active Market states but prohibit direct shipments of alcohol. Scout & Cellar is unable to  ship to APO/FPO addresses or PO Boxes at this time. 

AGREEMENT or CONSULTANT AGREEMENT: The contract between the Company and each  Consultant; includes the Scout & Cellar Independent Consultant Agreement, the Scout & Cellar Policies and  Procedures, and the Scout & Cellar Compensation Plan, Terms & Conditions and Privacy Policy, all in their current form and as amended by  Scout & Cellar at its sole discretion. These documents are collectively referred to as the “Agreement.” 

APPLICANT: Any individual who has started signing up to become a Scout & Cellar Consultant,  regardless of the whether they have completed the signup process by agreeing to the Consultant  Agreement and setting up their Consultant account. 

BRAND STANDARDS: Also referred to as Scout & Cellar’s Field Compliance team, these Winery Team members are responsible for ensuring all Consultants have proper education and knowledge of  applicable regulations and the Policies and Procedures. Also responsible for Policy enforcement. 

BUSINESS SOCIAL MEDIA PAGE: Any social media page which exists solely or primarily to market a  business. 

CONSULTANT: An individual or business entity that promotes, markets, and educates consumers  about Scout & Cellar wines. and the Clean-Crafted™ Commitment. 

CANCEL: The voluntary termination of the Consultant Agreement, initiated by the Consultant. 

The BACK OFFICE OR CELLAR: This is the  portion of the Scout & Cellar website that is accessible only with a Consultant or Customer account.  The Consultant Cellar has more functionality than the Customer Cellar due to the privileges and  responsibilities extended to and required of Consultants. 

COMPENSATION PLAN: The guidelines and referenced literature for describing how Scout & Cellars  Consultants can generate commissions and bonuses.  

COMPETITOR/COMPETITIVE BUSINESS: Any entity or business involved with the production, sale,  or distribution of wine. Consultants who receive income from (or otherwise participate in) a Competitive 

Business must not use any Scout & Cellar trade secrets or Confidential Information in the course of  working any other business, included Competitive Businesses. 

COMMINGLING: Commingling occurs when the promotion of two Consultant-owned or –operated  businesses is intertwined with one another, and it becomes difficult for a consumer to know which  business you are promoting. 

COMARKETING: Co-marketing occurs when a Consultant markets two different businesses on the  same social media platform. It is allowed under these Policies & Procedures when the businesses are  promoted entirely separately from one another. 

CONSULTANT INFORMATION: All personal information that is submitted to Scout & Cellar by and is  either used by or to identify an Independent Consultant. Examples include (but are not limited to) Name, Addresses, Payment Info, Contact Info, Personalized URL, and Company Name. 

CUSTOMER: An individual who purchases Scout & Cellar products and does not engage in building a  business through the Scout & Cellar Consultant Opportunity. 

Your DOWNLINE or TEAM: You and all Independent Consultants below you in the organization chart, which consists of your personally-Mentored consultants, their personally-Mentored Consultants, etc. 

INTELLECTUAL PROPERTY: a work or invention that is the result of creativity, such as a manuscript  or a design, to which one has rights and for which one may apply for a patent, copyright, trademark,  etc. In the case of Scout & Cellar, this refers to all Company-provided assets intended for consumption by Consultants and/or our customers. 

MARKETING MATERIAL: Literature, audio or video tapes, social media posts, blogs, Independent  Websites, any digital assets, or other materials developed, printed, published, or otherwise used to  promote Scout & Cellar. 

MENTOR: A Consultant who enrolls another Consultant into the Scout & Cellar program and is listed  as the Mentor in the Company database. The act of enrolling others and training them to become  Consultants is called “mentoring”.  

ORDER PLACEMENT: The act of switching the Commission Owner of an order after it has been  placed. 

Your ORGANIZATION: The Customers and Scout & Cellar Consultants placed below you.


PERSONAL SOCIAL MEDIA PAGE: Any social media page which does not exist solely or primarily to  market a business. 

PLACEMENT: Your position inside your MENTOR’s organization.  

PERSONALIZED URL (PURL): The unique identifier selected by a Consultant during the join process,  which is appended to https://scoutandcellar.com/  

The PROGRAM: The Marketing, promoting, and educating consumers about Scout & Cellar products  and Clean-Crafted Commitment™ as described herein; including participating in the Compensation  Plan (receiving Commissions and Bonuses, when and if eligible); Mentoring other Consultants into the  Program; Building a downline; Advancing through the levels in the Compensation Plan; Receiving  information and communications from Scout & Cellar; and Participating in Scout & Cellar’s support,  service, education, recognition and incentive programs for Consultants, upon payment of any  applicable charges.  

SCOUT & CELLAR CUSTOMER SUPPORT: The team that assists Scout & Cellar Independent  Consultants with all aspects of their business and assists Customers with their orders.  

SCOUT & CELLAR INDEPENDENT CONSULTANT: An individual, who purchases product, generates sales, and business building commissions, and who may also build a team of Independent  Consultants beneath them. 

TERMINATION: The involuntary cancellation of an Independent Consultant’s Consultant Agreement as  a result of a violation of any of the terms and conditions of the Scout & Cellar Agreement, Policies &  Procedures, or any illegal, fraudulent, deceptive, or unethical business conduct by a Consultant.  Terminations are initiated by Scout & Cellar. 

Your UPLINE or TEAM: This term refers to all of the Consultants above you in Scout & Cellar genealogy. It is  the line of Consultants between any particular Consultant and the Company.