What Does ‘Clean Wine’ Really Mean? A Winemaker’s Perspective
Wine has been around for thousands of years. So how did something so tried and true get so complicated?
Today, labels with words like natural, organic, biodynamic, and clean are everywhere, but most people have no idea what they actually mean. That’s especially true for “clean wine,” which sounds healthy but isn’t regulated, defined, or consistent across brands.
So what is clean wine? Is it just marketing? Or does it stand for something real?
At Scout & Cellar, Clean-Crafted™ wine isn’t just a trend. It’s a standard. One that starts in the vineyard and ends with a glass you can feel good about. Here’s what clean wine really means and why it matters for you and the environment.
Clean Wine Starts in the Vineyard
Clean-Crafted™ wine begins with how the grapes are grown.
We partner with growers who use organic or biodynamic farming techniques. That means no synthetic pesticides, herbicides, or unnecessary chemicals. Just soil, sun, and intention.
We also prioritize vineyards with regenerative farming, which builds healthier soil and restores ecosystems. It’s better for the land and the wine.
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What’s Not in Clean Wine
The average bottle of wine can legally contain over 70 different additives — and winemakers aren’t required to list a single one.
At Scout & Cellar, we believe in ingredient transparency. Every wine we bottle is free from:
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Synthetic pesticides
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Added sugar
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Artificial flavors or colors
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Excessive sulfites
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Chemical preservatives
The result? Wine that tastes exactly like it should. Nothing added, nothing hidden.
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Tested for What You Don’t See
We don’t just trust the process. We test every bottle in a lab for quality assurance.
Every Scout & Cellar wine goes through independent, third-party testing to ensure it’s:
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Pesticide-free
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Contains low levels of sulfites, in line with our Clean-Crafted Commitment®
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Free from added sugars
Because what’s not in your wine is just as important as what is.
Learn more about our Clean-Crafted Commitment® →
Is Clean Wine the Same as Organic or Natural Wine?
Not exactly.
|
Label |
Key Features |
Regulated? |
|
Organic Wine |
Grapes farmed organically; no synthetic additives |
✅ USDA Certified |
|
Natural Wine |
Minimal intervention; unfiltered; may contain flaws |
❌ No official definition |
|
Clean Wine (Scout & Cellar) |
Organically grown, lab-tested, no added sugar or chemicals |
✅ Proprietary Clean-Crafted™ process |
Clean wine, as we define it, goes beyond the vineyard. It’s about purity, integrity, and transparency, from soil to sip.
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Why It Matters
If you care about what’s in your food, you should definitely care about what’s in your wine.
For many of our customers, Clean-Crafted™ wine:
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Fits into their clean-eating lifestyle
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Aligns with their values around sustainability and wellness
Final Thoughts
Clean wine isn’t just a label for us. It’s a commitment to be transparent about what ingredients are in your wine, to farm with care, and to make wine that’s better for you and the planet.
That’s what Scout & Cellar means by Clean-Crafted™. And once you taste the difference, there’s no going back.