There always seems to be a lot of “rules” with wine. Some are helpful, but many are outdated, confusing, or just plain wrong.

At Scout & Cellar, we’re all about making wine more approachable, transparent, and enjoyable without all the intimidation or misinformation. So today, we’re setting the record straight.

Here are 4 common wine myths you can finally stop believing, along with smart tips to help you enjoy your next glass even more.

Myth #1: Red Wine Should Always Be Served at Room Temperature

The truth: “Room temperature” used to mean European cellar temp — about 60–65°F. But in most modern homes (and especially in summer), it’s way too warm.

What to do instead:

• Pop your red in the fridge for 15–20 minutes before serving
  

• Light reds like Pinot Noir or Gamay can be chilled even more
  

• A slight chill brings out fruit, reduces heat, and balances tannins
  
  

Try a chillable red: Shop Chillable Red Wines →
Read more tips for wine in warm weather → How to Care for Wine in Summer

Myth #2: You Should Always Age Wine to Enjoy It

The truth: Not all wines are made for aging. In fact, most wines — especially white, rosé, and light-bodied reds — are meant to be enjoyed young.

What to do instead:

• Drink most whites and rosés within 1–2 years of bottling
  

• Look for clean-crafted wines with bright acidity and freshness
  

• Reserve aging for bold reds with high tannin and structure
  
  

Shop fresh, ready-to-drink bottles: Explore New Arrivals →

Myth #3: You Can Only Pair White Wine with Fish

The truth: It’s not about color when pairing wine, it’s about its weight and intensity. A full-bodied white can overpower delicate fish, while a light red can pair beautifully with richer seafood.

More Pairings to Consider:

• Pair grilled salmon or tuna with Pinot Noir or Gamay
  

• Try chilled reds with seafood dishes that have spice or char
  

• Match the intensity of the wine to the prep of the dish
  
  

Explore wines that pair perfectly with fish

Myth #4: If It’s Low Sugar, It Must Taste Bad

The truth: Sugar doesn’t equal flavor, especially with wine. In fact, Scout & Cellar wines have no added sugar, but still deliver bold fruit, vibrant acidity, and natural complexity.

What to do instead:

• Choose Clean-Crafted™ wines made without sweeteners
  

• Let the grapes (not sugar) do the talking
  

• If you’ve avoided dry wine before, now’s the time to try again
  
  

Learn about our Clean-Crafted Commitment® →
Try our naturally low sugar wines → Shop Zero-Sugar Wines

Final Thoughts: Forget the Rules. Sip What Feels Good.

You don’t need to memorize a wine encyclopedia to enjoy a good glass. Just remember:

• Serve reds slightly cool
  

• Fresh is often best
  

• Pairing is about balance, not color
  

• Sugar-free can still be full of flavor
  
  

Wine should be simple, sustainable, and delicious. And with Clean-Crafted™ wines, it is.